Just Eat teams with Asda to launch rapid grocery delivery partnership in UK
From January, Just Eat customers will be able to shop from five Asda stores, with the exact locations to be announced in the near future.
This builds on an existing relationship, which sees Just Eat delivering pizzas and meal deals from Asda Kitchen.
The service runs across 42 locations nationwide.
“We live in an on-demand world,” says Andrew Kenny, UK MD at Just Eat.
“We want to make sure we are getting our customers the food they want, when they want, when they want it. Our tie-up with Asda means we can help people access everything from store cupboard essentials to fresh groceries in a matter of minutes.”
Just Eat’s rivals Deliveroo and Uber Eats already have delivery agreements in place with some of the UK’s biggest supermarkets.
“We’re always looking for new ways to offer customers more choice and extend the number of delivery options available,” says Simon Gregg, VP of Online Grocery at Asda.
“The trial will also see us become more accessible to a wider customer base through Just Eat’s significant presence in the on-demand food delivery space.”