Zalando said the new hub will focus on developing an enhanced digital
experience for customers of the Zalando Fashion Store. The company’s
tech department currently employs 1,800 people, primarily in Berlin but
also in Dortmund, Hamburg, Ireland and Finland.
“The opening of a
dedicated technology hub with a strong focus on the digital experience
of our Fashion Store is a strategic step to ensure we stay ahead of
customer expectations in terms of personalization, inspiration and
frictionless shopping”, said Marc Lamik, Head of Innovation and
Partnerships at Zalando.
The German e-tailer
also launched last December Zalando Build, a platform which allows
partners to integrate their tech solutions and innovations into the
Zalando Fashion Store to improve the customer experience.In
financial year 2016, Zalando saw sales increase by 23% to 3.6 billion
euros, with a 14.8% increase in the Dach region (Germany, Austria and
Switzerland) and a 29.6% rise in the rest of Europe. The company expects
sales to jump between 20% and 25% this year.