Global Retail Alliance
info@gra.world
  • Login
  • Register
  • Newsletter
  • Virtual Library
  • Choose your country
    • Australia
    • Brazil
    • China
    • Poland
    • Latin America
    • Middle East
GRAGRA
  • Home
  • Membership
    • Silver
    • Gold
    • Platinum
  • Event
  • News
  • Retail Tour
    • Our Tours
    • Europe Retail Tour
    • Retail Tour – New York
    • Retail Tour – Düsseldorf
  • Contact
  • Home
  • Membership
    • Silver
    • Gold
    • Platinum
  • Event
  • News
  • Retail Tour
    • Our Tours
    • Europe Retail Tour
    • Retail Tour – New York
    • Retail Tour – Düsseldorf
  • Contact

Retail Design & New Openings

  • Home
  • Retail Design & New Openings
  • Woolrich opens new flagship store in NY

Woolrich opens new flagship store in NY

  • Categories Retail Design & New Openings, Top News
  • Date September 16, 2019
  • Comments 0 comment

Italian luxury outerwear brand Woolrich has opened a new flagship in New York City’s Soho neighbourhood. Located at 121 Wooster Street, the new store is the company’s first in the city and fourth in the country.

The 4,000-square-meter space demonstrates Woolrich’s goal of providing customers with a high-quality and dynamic shopping experience. The brand partnered with Soho-based coffee company Ground Support Café for an in-store café so customers can have coffee while shopping.

Woolrich new store New York

Woolrich has also teamed with Italian tech company Techno Alpin to bring an element of nature into the store so shoppers can envision the outerwear products in an outdoor space. Techno Alpin has created a multi-sensory snow experience for Woolrich, which will allow customers to try out products in extreme weather conditions like snow storms or freezing temperatures. The snow room will open in the new store this fall.

“In my business in Milan, I experimented with historical storytelling, sensory experience and the integration of city and nature,” Andrea Canè, Woolrich’s global creative director, said in a statement. “The New York flagship store is the natural evolution of it and gives the feeling of returning home in harmony with our American roots.”

Source: cpp-luxury.com

Tag:new opening, New York, Woolrich

  • Share:
gsiino

Previous post

Retail expansion drives sales growth at Primark
September 16, 2019

Next post

Drive-thru service is expanding in Korea
September 17, 2019

You may also like

customer
UK retail sales boosted by second-hand and discount stores
24 March, 2023
panarea-bread
Panera Bread will use palm-scanning technology for its loyalty program
24 March, 2023
Celine
Celine Shop-In-Shop Opening – Paris
15 March, 2023

Leave A Reply Cancel reply

Your email address will not be published. Required fields are marked *

Search News:

News category:

News Archive:

Last News:

UK retail sales boosted by second-hand and discount stores
24Mar2023
Panera Bread will use palm-scanning technology for its loyalty program
24Mar2023
Celine Shop-In-Shop Opening – Paris
15Mar2023
Private labels: the future of luxury department stores?
06Mar2023
Euroshop 2023! Top 75 Specialists & Key Highlights
04Mar2023

© 2022 Global Retail Alliance | info@gra.world | Privacy Policy