Wal-Mart sparks grocery price war to compete with Aldi

The retail giant is working with vendors to help move prices downward, on both food and consumer product goods, according to the report.

 Wal-Mart’s brand proposition to consumers has long been “always low prices,” but, according to Reuters, several of its categories feature prices as much as 20% higher than the no-frills, store-brand offerings from Aldi, Trader Joe’s and Lidl, all German-owned companies.

Source: Retail Dive