U.S. Grocery Shopping Trends 2015 – Executive Summary

The report that follows draws on the extensive database of past FMI annual surveys while highlighting new insights through a combination of quantitative and qualitative research conducted in the first quarter of 2015. New survey data was collected in the U.S. from a total of 2,265 regular shoppers of groceries, 18 years and older, through a 25-minute online survey.