Lids, leading with the phygital format

US-based sports accessories brand Lids, in a bid to bring their customisation offerings to offline channel, has recently rolled out a “Phygital” format at Times Square, New York. Spread across 700 sq ft and designed by Ohio-based design agency Chute Gardeman, the store blurs the line between physical and digital displays with clever use of various digital interfaces. Source: VMRD