As the livestream space continues to grow through the pandemic, one brand is offering a fresh take on the concept that goes a step beyond just giving artists a platform.
Today (Feb. 10), Vans is launching Channel 66, an always-on digital broadcast inspired by public access TV and built for the livestreaming era.
“Vans is such an IRL, grassroots brand, things like Vans Warped Tour and House of Vans, that really is our strength and preferred approach,” says Brooke Burt, lifestyle marketing at Vans. “So this was definitely a muscle we had to build and learn to flex. How do we be ourselves, but how do we transition to the digital space? Channel 66 is the concept we landed on.”