Global Retail Alliance
info@gra.world
  • Login
  • Register
  • Newsletter
  • Virtual Library
  • Choose your country
    • Australia
    • Brazil
    • China
    • Poland
    • Latin America
    • Middle East
GRAGRA
  • Home
  • Membership
    • Silver
    • Gold
    • Platinum
  • Event
  • News
  • Retail Tour
    • Our Tours
    • Europe Retail Tour
    • Retail Tour – New York
    • Retail Tour – Düsseldorf
  • Contact
  • Home
  • Membership
    • Silver
    • Gold
    • Platinum
  • Event
  • News
  • Retail Tour
    • Our Tours
    • Europe Retail Tour
    • Retail Tour – New York
    • Retail Tour – Düsseldorf
  • Contact

Retail News

  • Home
  • Retail News
  • Under Armour Asia is planning an aggressive regional expansion

Under Armour Asia is planning an aggressive regional expansion

  • Categories Retail News, Top News
  • Date March 27, 2019
  • Comments 0 comment

US sportswear brand Under Armour is expanding its operations in Asia, as well as Europe and Latin America.

An Under Armour Asia headquarters is set to open in Hong Kong this year, as the brand strengthens its commitment premium-grade sportswear rather than follow the currently fashionable athleisure market.

“As part of the transformation into this new operating model, one of the things that we wanted to do was to really empower our regions,”- the firm’s president and COO Patrik Frisk said in an interview to South China Morning Post -“So we decided to move into an Apac, Latin America, EMEA and North America structure. We weren’t able to scale our international business without giving the regions more horsepower to drive the business.”

“China is the big machine in the region,” added newly appointed Under Armour Asia-Pacific MD Jason Archer. “If you combine a lot of the external focus on the region, as well as the Chinese government investing in sport, in health and wellness. That is just exciting for us, the macro landscape.”

The firm’s international takings have been burgeoning overseas in comparison to their home market, with a 43.34 % increase seen internationally over just 2.63 %  in North America. US sales remain double those globally, although last year Asian sales grew 61 % against a 5 % drop back home.

Under Armour has a global network of 1100 stores, and plans to build a further 1500 locations within five years, with 73 per cent of these launching in Asia, mostly in China.

 

Source: insideretail.asia

  • Share:
gsiino

Previous post

Supermarket 2025’s third edition just ended: the highlights of event
March 27, 2019

Next post

Galeries Lafayette opens in Champs Élysées
March 27, 2019

You may also like

Celine
Celine Shop-In-Shop Opening – Paris
15 March, 2023
Private-LAbels-fashion-luxury
Private labels: the future of luxury department stores?
6 March, 2023
EUROSHOP_2023_WEB-1200×857
Euroshop 2023! Top 75 Specialists & Key Highlights
4 March, 2023

Leave A Reply Cancel reply

Your email address will not be published. Required fields are marked *

Search News:

News category:

News Archive:

Last News:

Celine Shop-In-Shop Opening – Paris
15Mar2023
Private labels: the future of luxury department stores?
06Mar2023
Euroshop 2023! Top 75 Specialists & Key Highlights
04Mar2023
TOTEME Shop-in-shop in Seoul
03Mar2023
Y-3 opens its first ever store Down Under
03Mar2023

© 2022 Global Retail Alliance | info@gra.world | Privacy Policy