Global Retail Alliance
info@gra.world
  • Login
  • Register
  • Newsletter
  • Virtual Library
  • Choose your country
    • Australia
    • Brazil
    • China
    • Poland
    • Latin America
    • Middle East
GRAGRA
  • Home
  • Membership
    • Silver
    • Gold
    • Platinum
  • Event
  • News
  • Retail Tour
    • Our Tours
    • Europe Retail Tour
    • Retail Tour – New York
    • Retail Tour – Düsseldorf
  • Contact
  • Home
  • Membership
    • Silver
    • Gold
    • Platinum
  • Event
  • News
  • Retail Tour
    • Our Tours
    • Europe Retail Tour
    • Retail Tour – New York
    • Retail Tour – Düsseldorf
  • Contact

Retail News

  • Home
  • Retail News
  • Toys ‘R’ Us plans to return for the holidays with downsized stores

Toys ‘R’ Us plans to return for the holidays with downsized stores

  • Categories Retail News, Top News
  • Date April 30, 2019
  • Comments 0 comment

Toys ‘R’ Us is plotting a comeback but with stores that are much smaller than the ones the iconic retail chain operated in the past.

Tru Kids Brands, a licensing firm formed last year by creditors following the toy chain’s September 2017 bankruptcy filing, plans to open a handful of US stores in time for the holidays that will span about 10,000 square feet each, The Post has learned.

That’s downsized sharply from the 600 stores that were shuttered for good last spring, which had typically spanned 20,000 to 50,000 square feet.

“We are a little startup company now,” Tru Kids Chief Executive Richard Barry said, confirming the pint-size store plans.

Barry declined to comment on where the new shops will open, but the chain’s biggest locations previously were in New Jersey and on Long Island, according to Jim Silver, president of toy-review site TTPM.

“There’s no guesswork on their part about where to open stores because they know which ones performed the best,” Silver told The Post.

Controlled by the investment firms Angelo Gordon and Solus Alternative Asset Management, Tru Kids owns both the Toys ‘R’ Us and Babies ‘R’ Us brands, as well as the rights to mascot Geoffrey the Giraffe.

While Toys ‘R’ Us disappeared from the American retail landscape, the brand is licensed to more than 900 stores in Asia and Europe, which generated sales of more than $3 billion for Tru Kids last year. In February, Tru Kids said it will open 70 more stores overseas this year.

In the US, Tru Kids operated “Geoffrey’s Toy Box” pop-up stores inside 600 Kroger grocery stores during the holidays.

Tru Kids plans to provide more details about its retail strategy in June, Barry told The Post at the TTPM toy show in Manhattan on Thursday. The plan will also include an e-commerce component, according to TTPM’s Silver, who was briefed on the strategy.

Earlier this year, Barry and his team moved out of the old, 620,000-square-foot Toys ‘R’ Us headquarters at One Geoffrey Way in Wayne, NJ, and into office space in nearby Parsippany.

Source: nypost.com

  • Share:
gsiino

Previous post

H&M expands product transparency for online apparel
April 30, 2019

Next post

Amazon opens its platform to local retail market in Israel
May 2, 2019

You may also like

mangoteen
Mango Teen opens new store in Barcelona
27 July, 2022
solana
Crypto project Solana is opening a store in NYC. Take a look inside
27 July, 2022
Senza-titolo-2
Co-op extends robot deliveries to Bedford
25 July, 2022

Leave A Reply Cancel reply

Your email address will not be published. Required fields are marked *

Search News:

News category:

News Archive:

Last News:

Mango Teen opens new store in Barcelona
27Jul2022
Crypto project Solana is opening a store in NYC. Take a look inside
27Jul2022
Co-op extends robot deliveries to Bedford
25Jul2022
Health deal shows how Amazon keeps ahead of regulators and rivals
22Jul2022
Retail Media Arms for Walmart and Kohl’s Get Major Boost
22Jul2022

Twitter:

GRA_World Follow

An association made up and dedicated to the retail industry world's leading companies. Become a member today!

Gra_World
Retweet on Twitter GRA_World Retweeted
meshaalbomairh Meshaal Bin Omairh @meshaalbomairh ·
19 May

Very happy to announce that I am now a member of the GRA, one of the world’s most important associations for #retail industry leaders.
يسعدني جدًا أن أعلن أنني أصبحت عضوًا في GRA ، وهي واحدة من أهم الجمعيات في العالم لقادة صناعة البيع بالتجزئة: https://twitter.com/Gra_World/status/1526975525411033089

gra_world GRA_World @gra_world ·
20 May

🚀Los invitamos al próximo #webinar #GRA donde un panel de líderes de #Latinoamerica van a compartir tendencias, experiencia y el futuro de #Marketplaces✍🏻: https://bit.ly/3yNggfI

Load More...

© 2022 Global Retail Alliance | info@gra.world | Privacy Policy