Global Retail Alliance
info@gra.world
  • Login
  • Register
  • Newsletter
  • Virtual Library
  • Choose your country
    • Australia
    • Brazil
    • China
    • Poland
    • Latin America
    • Middle East
GRAGRA
  • Home
  • Membership
    • Silver
    • Gold
    • Platinum
  • Event
  • News
  • Retail Tour
    • Our Tours
    • Europe Retail Tour
    • Retail Tour – New York
    • Retail Tour – Düsseldorf
  • Contact
  • Home
  • Membership
    • Silver
    • Gold
    • Platinum
  • Event
  • News
  • Retail Tour
    • Our Tours
    • Europe Retail Tour
    • Retail Tour – New York
    • Retail Tour – Düsseldorf
  • Contact

Retail News

  • Home
  • Retail News
  • Tiger’s retail revolution

Tiger’s retail revolution

  • Categories Retail News
  • Date December 20, 2016
  • Comments 0 comment

Outside an old warehouse in Christianshavn groups have gathered round a giant snow dome to watch a man wearing an inflatable Santa suit pretend to ride a reindeer. This is Flying Tiger Copenhagen HQ (or Tiger, as the Danish retailer was known until it officially changed its name earlier this year) and Christmas is in full swing.

Inside, the offices are the epitome of Scandi style: wooden floors, original beams and big picture windows overlooking the water. Shelves of sample products are a snapshot of what’s soon to arrive in stores. There are remote control sumo wrestlers and virtual reality goggles on one; a plastic snowball scoop and puppets on another.

Anyone who has shopped at Tiger won’t be surprised by the products. “Fun” is a key part of the formula that has seen the company grow from a market stall in Copenhagen 21 years ago to having, at the last count, nearly 680 shops in 29 countries. Last year, sales in the UK alone were £62m and global bestsellers are the simplest items: popping candy, pencil sets, soap bubbles.

Of course, a crucial component of its success is the low prices. What began as a pound shop – founder Lennart Lajboschitz left his brother’s girlfriend in charge and she couldn’t find the prices so he told her to charge 10 kroner, the equivalent of £1 for everything – now sells the odd item, such as a record player, for £100.

Described by one retail analyst as “an Ikea marketplace on speed”, Tiger attracted middle-class mums with its clean-lined look and retro music. And it’s true, the shopping experience does set Tiger apart (it’s far less stressful than going to Ikea), but so do the products. While others such as Wilkinson’s have made their name selling cut-price practical household items, Tiger taps into lifestyle trends – not just the obvious money-making occasions such as Halloween or Christmas.

As the craze for crafting took off, they introduced knitting needles and brightly coloured wool and, in response to the surge in cycling, this January, they are launching a range of bicycle kit. By contrast, failed retail giant Woolworths stuck to traditional categories such as confectionary and toys and, in shoppers’ eyes, wasn’t seen as being distinctive enough. There’s no danger of that at Tiger. Today, up to 50% of the 300 new lines introduced each month are designed in-house, either from scratch or given a Tiger twist with quirky new graphics and packaging

Source: The Guardian

  • Share:
gsiino

Previous post

Net-A-Porter, Nordstrom, Barneys top list of luxury retailers
December 20, 2016

Next post

Topshop and Topman in landmark deal for mainland China stores
December 20, 2016

You may also like

ULTIMA POR HOJE
First look: Inside Ikea’s highly anticipated Oxford Street store
30 April, 2025
vai tomar
Morrisons becomes first UK retailer to deploy Simbe Tally robot as select stores trial the technology
28 April, 2025
vem nenem
French retail chain Mr.Bricolage deploys Hanshow digital technology as it opens new store in Rouen
24 April, 2025

Leave A Reply Cancel reply

Your email address will not be published. Required fields are marked *

Search News:

News category:

News Archive:

Last News:

First look: Inside Ikea’s highly anticipated Oxford Street store
30Apr2025
Morrisons becomes first UK retailer to deploy Simbe Tally robot as select stores trial the technology
28Apr2025
French retail chain Mr.Bricolage deploys Hanshow digital technology as it opens new store in Rouen
24Apr2025
Nude Project Opens Its First Store in Amsterdam Inspired by Stanley Kubrick
23Apr2025
DoorDash and Coco ramp up partnership with US sidewalk robot delivery launch following Wolt pilot
11Apr2025

© 2022 Global Retail Alliance | info@gra.world | Privacy Policy