Target Drive Up shoppers will now be able to pick up a to-go Starbucks coffee alongside their groceries and household essentials.
Since early November, the retailer has added Starbucks with Drive Up options to 240 Target stores in California, Delaware, Minnesota, New Jersey, New York, Pennsylvania, Texas, Washington and West Virginia. According to the store, this is a first-of-its-kind service rolled out at this scale, with Target working on developing the capabilities from late 2021 and testing the service with team members this summer.
Drive Up guests can place orders as usual in the Target app. After receiving notification their order is ready, shoppers should notify baristas they are on their way. Team members will then prepare their beverages ready for when guests arrive, park their car in the designated area and press the “I’m Here” button in the app to let team members know they can bring out the orders.
The holiday season is one of the busiest times of year for the retailer and the coffee chain. Starbucks and Target’s long standing partnership spans 20-years and 1700 stores. These new capabilities will build on Target’s plan to utilize the company’s nearly 2,000 stores as fulfillment hubs. Digital business has more than doubled over the last two years, with Order Pickup, Drive Up and Same-Day Delivery with Shipt accounting for more than half of these sales.
Target announced their plans to roll-out the curbside service earlier this year. Commenting at the time, Mark Schindele, Target’s chief stores officer, said the additions were driven by customer insights and feedback: “our guests continue to tell us they love the ease and convenience of Drive Up, and have been asking us to add even more of the Target experience to the service. Adding Starbucks ordering and easy returns, while expanding our backup item options, will give guests even more of what they love about shopping at Target, quickly and easily.”
Source: RIS News