Global Retail Alliance
info@gra.world
  • Login
  • Register
  • Newsletter
  • Virtual Library
  • Choose your country
    • Australia
    • Brazil
    • China
    • Poland
    • Latin America
    • Middle East
GRAGRA
  • Home
  • Membership
    • Silver
    • Gold
    • Platinum
  • Event
  • News
  • Retail Tour
    • Our Tours
    • Europe Retail Tour
    • Retail Tour – New York
    • Retail Tour – Düsseldorf
  • Contact
  • Home
  • Membership
    • Silver
    • Gold
    • Platinum
  • Event
  • News
  • Retail Tour
    • Our Tours
    • Europe Retail Tour
    • Retail Tour – New York
    • Retail Tour – Düsseldorf
  • Contact

Retail News

  • Home
  • Retail News
  • H&M Unveils “Rotating Style” Concept

H&M Unveils “Rotating Style” Concept

  • Categories Retail News, Top News
  • Date November 21, 2022
  • Comments 0 comment

H&M (Stockholm, Sweden) has lifted the curtain on a new store design that will change with the seasons, and sometimes faster than that.

The fast-fashion brand calls it a “rotating style” concept, which has debuted in the Williamsburg neighborhood of Brooklyn, N.Y., and will remain open through January 2024.

Every four to 12 weeks, a new “chapter” will be introduced at the 7000-square-foot space. The revolving in-store themes will include fashion, visuals and experiential events featuring local partners, the retailer said in a release. “With H&M Williamsburg, we threw out the traditional store playbook to build something unexpected,” said Linda Li, Head of Customer Activation & Marketing, H&M Americas.

The first theme will commemorate H&M’s holiday campaign by featuring “Brasserie Hennes.” Inspired by a wintery French brasserie, the space will feature the retailer’s holiday collections and seasonal goods from local merchants. The theme will run from Dec. 1 to Dec. 30.

In-store tech plays a central role in the shopper experience at the new store. Widespread use of RFID allows employees to view inventory levels and size options in real time, and fitting rooms include smart mirrors that identify shoppers’ products and make personalized recommendations. Customers have the option for mobile payment from anywhere in the store.

H&M partnered with Brooklyn-based creative agency The Gathery to make the project happen.

“We’ve long known that the future of retail is in experience, so to join forces on a project like this, ultimately benefiting our community, was a no-brainer,” said Nicky Balestrieri, Co-Founder of The Gathery.

Source: VMSD

  • Share:
admin

Previous post

Target Rolls Out Drive Up Starbucks Option at Select Stores
November 21, 2022

Next post

From livestreaming to retail media, malls enter the digital age
November 21, 2022

You may also like

instacart-chatgpt
How Instacart Is Using ChatGPT to Enhance the Search Experience
31 May, 2023
personalization-retail
Find out how two US retail disruptors are delivering next level personalisation
24 May, 2023
Walmart-opens-first-Market-Fulfilment-Centre-in-Arkansas
Walmart opens first Market Fulfilment Centre in Arkansas
23 May, 2023

Leave A Reply Cancel reply

Your email address will not be published. Required fields are marked *

Search News:

News category:

News Archive:

Last News:

How Instacart Is Using ChatGPT to Enhance the Search Experience
31May2023
Find out how two US retail disruptors are delivering next level personalisation
24May2023
Walmart opens first Market Fulfilment Centre in Arkansas
23May2023
Pacsun’s resale platform opens second store-within-a-store concept
18May2023
Target is letting parents return entire wardrobes of outgrown or damaged kids’ clothing for cash or all new items
17May2023

© 2022 Global Retail Alliance | info@gra.world | Privacy Policy