Visitors to Shenzhen’s Burberry flagship store can use Tencent’s WeChat app to interact with the window display and play their own music in fitting rooms. The British fashion brand and China’s largest social media company …
Burberry opened a new flagship store located in one of Tokyo‘s hottest shopping luxury districts: Ginza. The new space’s composition takes inspiration from the fashion house’s redesigned branch at 121 …
Burberry and Tencent have forged an exclusive partnership to develop social retail in China. “Social media is becoming such an important part of the luxury customer journey, particularly in the …
Burberry has opened the doors to a new store in Moscow, one of its key markets, within the luxury department store Gum. The store, which is located next to the …