Global Retail Alliance
info@gra.world
  • Login
  • Register
  • Newsletter
  • Virtual Library
  • Choose your country
    • Australia
    • Brazil
    • China
    • Poland
    • Latin America
    • Middle East
GRAGRA
  • Home
  • Membership
    • Silver
    • Gold
    • Platinum
  • Event
  • News
  • Retail Tour
    • Our Tours
    • Europe Retail Tour
    • Retail Tour – New York
    • Retail Tour – Düsseldorf
  • Contact
  • Home
  • Membership
    • Silver
    • Gold
    • Platinum
  • Event
  • News
  • Retail Tour
    • Our Tours
    • Europe Retail Tour
    • Retail Tour – New York
    • Retail Tour – Düsseldorf
  • Contact

Innovation & Technology

  • Home
  • Innovation & Technology
  • Sephora launches lipstick line targeting millennials

Sephora launches lipstick line targeting millennials

  • Categories Innovation & Technology
  • Date January 9, 2018
  • Comments 0 comment

#Lipstories is the name of a new lipstick line, which launched at the selective perfumery retailer Sephora on January 8. The line features thirty shades and has been created by the French group, owned by LVMH, to appeal to the young, uber-connected and highly demanding millennial consumers.

#Lipstories does away with traditional black packaging and introduces tubes in ‘Millennial pink’ colour, decorated with a design featuring palm trees, a funfair and a tropical sunset – motifs that are chiefly inspired by the most popular images on Instagram. The lip colour effect, whether creamy, matt or satin, is etched on the colour stick itself, preceded by a hashtag. This new, highly graphic packaging is also eco-responsible. The #Lipstories products use less plastic, more paper, vegetal ink, and a glue and silicone-free rotating mechanism, thus reducing their CO2 footprint by a factor of three.

http://hk.fashionnetwork.com/news/Sephora-launches-lipstick-line-targeting-millennials,933441.html#utm_source=newsletter&utm_medium=email

  • Share:
gsiino

Previous post

H&M to Launch Online Discount Concept
January 9, 2018

Next post

Bloomingdale’s to Launch Music is Universal Experience
January 9, 2018

You may also like

panarea-bread
Panera Bread will use palm-scanning technology for its loyalty program
24 March, 2023
Senza-titolo-1
The 10 most innovative companies in retail for 2023
2 March, 2023
IKEA-Meta
Ikea teams with Meta and Warpin Reality to launch AR experience in Swedish stores
23 February, 2023

Leave A Reply Cancel reply

Your email address will not be published. Required fields are marked *

Search News:

News category:

News Archive:

Last News:

UK retail sales boosted by second-hand and discount stores
24Mar2023
Panera Bread will use palm-scanning technology for its loyalty program
24Mar2023
Celine Shop-In-Shop Opening – Paris
15Mar2023
Private labels: the future of luxury department stores?
06Mar2023
Euroshop 2023! Top 75 Specialists & Key Highlights
04Mar2023

© 2022 Global Retail Alliance | info@gra.world | Privacy Policy