Starbucks opens its largest store in Thailand

Among the best things that go with a good cup of joe is an engaging conversation and relaxing jazz.

But few forget, that there’s another “ingredient” that makes the experience of sipping coffee memorable: A scenic location.

Keeping this in mind, Starbucks recently opened its largest store overseeing Thailand’s iconic Chao Phraya river.

Introducing, Starbucks Reserve Chao Phraya Riverfront.

A welcoming space. IMAGE: Starbucks Thailand.

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Located at ICONSIAM, Bangkok, this store marks Starbucks’ 12th ReserveBar and 417th store in Thailand.

The opening of the store represents two firsts for Starbucks in the Southeast Asian country.

For starters, it’s the first store to serve the delicious Muan JaiTM Blend. This bold coffee is from northern Thailand.

Second, the store will also introduce the first TeavanaTM Bar for customers seeking
a reimagined tea experience.

A unique experience.

Where you’ll be enjoying your coffee if ever you visit. IMAGE: Starbucks Thailand.

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With the store’s opening, it’s evident that Starbucks is committed to expanding its presence in not only Thailand but the region as well.

This store for instance, was designed to create a welcoming ‘Third Place’ where people can unwind and connect over signature, hand-crafted beverages.

“For 22 years, Starbucks has been elevating coffee craftsmanship and bringing unique experiences to our customers in Thailand. Today marks a significant milestone as we introduce an exciting new store that recognizes our coffee heritage while celebrating Thailand’s rich and diverse culture,” Starbucks Asia Pacific president Sara Trilling said in a statement.

What you can experience at the store.

IMAGE: Starbucks Thailand.

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The store will enable visitors to experience the Muan JaiTM Blend with any Starbucks handcrafted espresso beverage.

You’ll also be able to choose from a range of Starbucks signature beverages and premium Starbucks Reserve coffees that change throughout the year and can be enjoyed in a variety of brewing methods.

Food-wise, there’s an extensive menu that includes artisanal pastries freshly baked in-store and Starbucks signature desserts served with ice cream. Yum!

Tea lovers will be able to immerse themselves in a hands-on tea experience, exploring
different flavors and high-quality tea varieties through beverages including the Lychee Earl Grey Tea and Peach Mojito at the TeavanaTM Bar.

Celebrating Thai coffee and culture.

Enjoy exquisite tea at the TeavanaTM Bar. IMAGE: Starbucks Thailand.

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Partnering with farmers from northern Thailand, Starbucks has been able to source quality coffee since 2003.

It was how the global coffee chain was able to develop Muan JaiTM Blend (which means ‘wholehearted happiness’). The new store will be the first location that’ll serve the distinctive blend.

What’s amazing is that for every cup of Muan JaiTM coffee served in-store, Starbucks will donate 10 baht (US$0.33) to the farming communities.

“Thailand has a rich history of coffee production and we’re proud to have shared our passion for coffee with our customers, partners, and communities since first opening our doors herein 1998,” Starbucks Coffee Thailand managing director Nednapa Srisamai said.

“The store is a fantastic showcase of craftsmanship and underscores our commitment to nurturing moments of connection over a cup of coffee. We look forward to sharing the Starbucks Experience with our customers at this breathtaking new location.”

You’ll be able to sit outside and enjoy the panoramic view of Bangkok’s Chao Phraya. IMAGE: Starbucks Thailand.

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Located atop ICONSIAM, one of Bangkok’s premier lifestyle destinations, the 1,260 square meter store features distinct artwork and design pieces created in partnership with local artisans.

Adorning the entrance wall is a colorful mural that depicts Thai coffee farming landscapes and Bangkok’s familiar landmarks.

The Starbucks Reserve bar also features a wood-carved mural that pays homage to the traditional art of Thai wood carving, depicting rural scenes and coffee craftsmanship.

You’ll not only be able to enjoy the scenic view and the delicious coffee but also celebrate Thai culture and art.

Source: Mashable