Given the Covid-impacted carnage that has been inflicted on the retail sector over the past year, Ribble Cycles appear to be bucking that trend, with news today of a brand new flagship store opening.
Located in Clitheroe, Lancashire – in the Ribble Valley, of course – the advanced showroom has been specifically designed to integrate with what is other a ‘digital first’ business, providing a “totally immersive and all-sensory consumer experience” in their words.
There’s no doubt (and if you still doubt it, you are wrong…), that events such as the pandemic accelerate innovation and step-changes in the world. ‘Online’ was already well-established and growing before we’d even heard of coronavirus, but we’ve probably done a fast-forward by several years because of it. As a result, what we have considered to be a ‘shop’, will likely look very different in the future – and that’s clearly the approach that Ribble has taken here, even referencing omnichannel in their press release.
It’s a bold move – one I wish them well for.
Ribble Cycles redefines omnichannel retail with Landmark Flagship Showroom
Ribble Cycles have opened their brand new, landmark state of the art flagship showroom in the heart of the Ribble Valley.
Ribble, a digital first business and renowned premium world-class bicycle manufacturer and retailer opens a brand new destinational flagship showroom in the heart of the Ribble valley, Lancashire. The 2,000sq ft state of the art showroom has been designed to showcase Ribble’s complete award winning and critically acclaimed bicycle range and provides a brand new bicycle retail proposition blending digital with the physical to create a unique, totally immersive and all-sensory consumer experience.