Global Retail Alliance
info@gra.world
  • Login
  • Register
  • Newsletter
  • Virtual Library
  • Choose your country
    • Australia
    • Brazil
    • China
    • Poland
    • Latin America
    • Middle East
GRAGRA
  • Home
  • Membership
    • Silver
    • Gold
    • Platinum
  • Event
  • News
  • Retail Tour
    • Our Tours
    • Europe Retail Tour
    • Retail Tour – New York
    • Retail Tour – Düsseldorf
  • Contact
  • Home
  • Membership
    • Silver
    • Gold
    • Platinum
  • Event
  • News
  • Retail Tour
    • Our Tours
    • Europe Retail Tour
    • Retail Tour – New York
    • Retail Tour – Düsseldorf
  • Contact

Retail News

  • Home
  • Retail News
  • Retail Media Arms for Walmart and Kohl’s Get Major Boost

Retail Media Arms for Walmart and Kohl’s Get Major Boost

  • Categories Retail News, Top News
  • Date July 22, 2022
  • Comments 0 comment

Both Walmart and Kohl’s are strengthening their retail media arms, expanding capabilities to reach wider audiences and automate processes.

Walmart Connect, the closed-loop media business for Walmart, has tapped CommerceIQ to automate management of its sponsored product and sponsored brand amplifier advertising.

The technology will allow the $2.1 billion global advertising business to optimize its retail-aware and share of voice algorithms to drive incremental sales and ROI.

Additionally, integrated full-funnel optimization will help activate shoppers across the purchase journey through onsite and offsite display advertising, and the company’s sponsored product and sponsored brand amplifier.

Walmart Connect will now have access to self-service reporting where brands can quickly build custom reports, flexible assumption models, and a strategy builder to drive automated actions on things like product launches and conversions. To make processes more efficient, the company is also leveraging machine-learning led automations.

“Walmart is a leader and true innovator in omnichannel and retail ecommerce. It is an honor to be selected as a Walmart Platform Partner,” said Guru Hariharan, CEO of CommerceIQ. “Advertisers love the reach of Walmart Connect’s retail media platform and have driven its explosive growth.”

Kohl’s Expanding In-House Retail Media Agency

In order to take advantage of increased opportunities with brands, such as adidas, Bali, Carter’s and Levi’s, as well as vendors and and partners, the company is expanding its in-house agency, Kohl’s Media Network (KMN).

KMN is continuing to expand with new enhancements like cross-targeting, omnichannel data integration, and closed-loop reporting. Brands can advertise on Kohl’s digital platforms and through off-site digital advertising.

On-site channels include sponsored product ads, brand pages, email ads, and Kohl’s App push notifications. Off-site channels include paid social and influencer ads, off-site display ads, video, and streaming audio.

The expansion looks to help advertisers work with Kohl’s Media Network to create awareness, influence and engagement, driving conversion with the Kohl’s customer through the full digital media suite.

To do this, the company is leveraging its engaged customer base of about 65 million across 1.7 billion website visits annually, and app, email, and in-person interactions.

“Our goal through Kohl’s Media Network is to leverage our vast omnichannel consumer data and insights to create innovative retail media solutions for our partners that connect them directly with personalized audiences,” said Christie Raymond, Kohl’s interim chief marketing officer.

“We look forward to continuing to grow our offerings with KMN to provide industry-leading services that drive business growth for Kohl’s, our partners and ultimately inspire discovery among our customers,” Raymond added.

Source: RIS News

  • Share:
gsiino

Previous post

Why the future of retail is hybrid
July 22, 2022

Next post

Health deal shows how Amazon keeps ahead of regulators and rivals
July 22, 2022

You may also like

mangoteen
Mango Teen opens new store in Barcelona
27 July, 2022
solana
Crypto project Solana is opening a store in NYC. Take a look inside
27 July, 2022
Senza-titolo-2
Co-op extends robot deliveries to Bedford
25 July, 2022

Leave A Reply Cancel reply

Your email address will not be published. Required fields are marked *

Search News:

News category:

News Archive:

Last News:

Mango Teen opens new store in Barcelona
27Jul2022
Crypto project Solana is opening a store in NYC. Take a look inside
27Jul2022
Co-op extends robot deliveries to Bedford
25Jul2022
Health deal shows how Amazon keeps ahead of regulators and rivals
22Jul2022
Retail Media Arms for Walmart and Kohl’s Get Major Boost
22Jul2022

Twitter:

GRA_World Follow

An association made up and dedicated to the retail industry world's leading companies. Become a member today!

Gra_World
Retweet on Twitter GRA_World Retweeted
meshaalbomairh Meshaal Bin Omairh @meshaalbomairh ·
19 May

Very happy to announce that I am now a member of the GRA, one of the world’s most important associations for #retail industry leaders.
يسعدني جدًا أن أعلن أنني أصبحت عضوًا في GRA ، وهي واحدة من أهم الجمعيات في العالم لقادة صناعة البيع بالتجزئة: https://twitter.com/Gra_World/status/1526975525411033089

gra_world GRA_World @gra_world ·
20 May

🚀Los invitamos al próximo #webinar #GRA donde un panel de líderes de #Latinoamerica van a compartir tendencias, experiencia y el futuro de #Marketplaces✍🏻: https://bit.ly/3yNggfI

Load More...

© 2022 Global Retail Alliance | info@gra.world | Privacy Policy