Global Retail Alliance
info@gra.world
  • Login
  • Register
  • Newsletter
  • Virtual Library
  • Choose your country
    • Australia
    • Brazil
    • China
    • Poland
    • Latin America
    • Middle East
GRAGRA
  • Home
  • Membership
    • Silver
    • Gold
    • Platinum
  • Event
  • News
  • Retail Tour
    • Our Tours
    • Europe Retail Tour
    • Retail Tour – New York
    • Retail Tour – Düsseldorf
  • Contact
  • Home
  • Membership
    • Silver
    • Gold
    • Platinum
  • Event
  • News
  • Retail Tour
    • Our Tours
    • Europe Retail Tour
    • Retail Tour – New York
    • Retail Tour – Düsseldorf
  • Contact

Innovation & Technology

  • Home
  • Innovation & Technology
  • Puma’s AR web app promotes new NYC flagship store

Puma’s AR web app promotes new NYC flagship store

  • Categories Innovation & Technology
  • Date September 12, 2019
  • Comments 0 comment

Sportswear brand Puma opened its first North American flagship store in New York with interactive displays that activate augmented reality (AR) experiences. As part of the promotion for its new line of basketball shoes, Puma’s mobile web app lets customers scan QR codes on signs and shoe tags to see branded content featuring Puma’s feline mascot.

This types of flagship stores help to set the tone for a brand and can become key destinations for shoppers, especially tourists looking for merchandise they can’t find online. To appeal to tech-savvy young adults who often use the smartphones as a shopping tool, brands need to create immersive in-store experiences that add to the spectacle of browsing in stores. AR adds an interactive dimension to that experience as brands like Puma prepare for the coming holiday season with fanciful window displays and decorations aimed at luring shoppers inside. The immersive experiences will run through January 2020.

AR technology, which combines digital images with a smartphone’s camera views, has only been used by 5% of shoppers but does show promising growth potential. Twenty-five percent of surveyed consumers said they’ll likely use the technology for shopping in the next year, per a study by researcher GfK. The rollout of high-speed 5G mobile service is predicted to drive growth of AR shopping to 100 million consumers by next year, researcher Gartner estimates.

This isn’t Puma’s first foray into including AR activations in its marketing. The brand in April released its limited-edition LQD Cell Origin Air sneaker with an app that recognized the shoe when scanned with a smartphone, instead of relying on a printed QR code.

Source: mobilemarketer.com

Tag:Flagship store, New York, Puma

  • Share:
gsiino

Previous post

Jack Ma officially retires as Alibaba's chairman
September 12, 2019

Next post

Hermès opens its new flagship store in downtown Vancouver
September 13, 2019

You may also like

Senza-titolo-1
The 10 most innovative companies in retail for 2023
2 March, 2023
IKEA-Meta
Ikea teams with Meta and Warpin Reality to launch AR experience in Swedish stores
23 February, 2023
tatcha
Tatcha launches virtual store to promote body care products
16 February, 2023

Leave A Reply Cancel reply

Your email address will not be published. Required fields are marked *

Search News:

News category:

News Archive:

Last News:

Celine Shop-In-Shop Opening – Paris
15Mar2023
Private labels: the future of luxury department stores?
06Mar2023
Euroshop 2023! Top 75 Specialists & Key Highlights
04Mar2023
TOTEME Shop-in-shop in Seoul
03Mar2023
Y-3 opens its first ever store Down Under
03Mar2023

© 2022 Global Retail Alliance | info@gra.world | Privacy Policy