Global Retail Alliance
info@gra.world
  • Login
  • Register
  • Newsletter
  • Virtual Library
  • Choose your country
    • Australia
    • Brazil
    • China
    • Israel
    • Poland
    • Latin America
    • Middle East
GRAGRA
  • Home
  • About us
  • Membership
    • Silver
    • Gold
    • Platinum
  • News
  • Events
  • Retail Innovation Lab
  • Education
  • Retail Tour
    • Our Tours
    • Europe Retail Tour
    • Retail Tour – New York
    • Retail Tour – Düsseldorf
  • Contact
  • Home
  • About us
  • Membership
    • Silver
    • Gold
    • Platinum
  • News
  • Events
  • Retail Innovation Lab
  • Education
  • Retail Tour
    • Our Tours
    • Europe Retail Tour
    • Retail Tour – New York
    • Retail Tour – Düsseldorf
  • Contact

Retail Design & New Openings

  • Home
  • Retail Design & New Openings
  • Prada loves Printemps – The new pop-up

Prada loves Printemps – The new pop-up

  • Categories Retail Design & New Openings, Top News
  • Date October 3, 2020
  • Comments 0 comment

Prada, in collaboration with Printemps, presents a special project: a mesmerizing, emotionally arousing space totally designed in black and white, named ‘Prada Abstract’.

From September 3 to October 18, 2020 the Atrium of Printemps Haussmann, the central space of the Paris department store, will be the exciting location of a 90 sq. m pop-up store extending the full height of the atrium and dedicated to a selection of clothing, bags, accessories and footwear. Complementing it will be an original installation taking up five windows facing Boulevard Haussmann.

The key concept and inspiration behind the project is the absence of colour to emphasize Prada’s contemporary identity. Black and white are used for all elements: white for the floor and walls; black for the three-dimensional logo.

The black and white concept is highlighted by an immersive experience including animations portraying spectacles of nature projected onto huge LED video walls: ice breaking off the Perito Moreno glacier in Argentina, massive waterfalls, ocean waves and the jagged landscapes of Antarctica.

The iconic Prada Niches and a series of cubes are used as product display spaces, projecting the same animations of nature in sync with the walls.

The external windows, lined completely in black on their interior, house the animated Prada Niches devoted to accessories and clothing.

To mark the opening of the pop-up store, an exclusive bag brought out during Prada Multiple Views SS21 will be available as a preview in the shades of white, black, orchid and aquamarine.

Source: Prada Press Office

  • Share:
gsiino

Previous post

Walmart to sell UK chain Asda in $8.8 billion deal
October 3, 2020

Next post

McDonald's teams with singer J Balvin for its newest celebrity meal
October 5, 2020

You may also like

ecommerce-trend-2021
Five E-Commerce Trends That Will Change Retail In 2021
19 January, 2021
alexa-assistant
Amazon Debuts ‘Alexa Custom Assistant’
17 January, 2021
tik-tok-amazon
TikTokers are building Amazon product recommendation empires
14 January, 2021

Leave A Reply Cancel reply

Your email address will not be published. Required fields are marked *

Search News:

News category:

News Archive:

Last News:

Five E-Commerce Trends That Will Change Retail In 2021
19Jan2021
Amazon Debuts ‘Alexa Custom Assistant’
17Jan2021
TikTokers are building Amazon product recommendation empires
14Jan2021
Inside Ikea’s new app strategy
14Jan2021
Very.co.uk achieves record Christmas sales
12Jan2021

Twitter:

GRA_WorldFollow

GRA_World
Gra_WorldGRA_World@Gra_World·
15 Jul

🚀 #WEBINARALERT!

“Customer Experience During Civil Unrest”

🎙 Speaker:
Christopher Lacy, Assistant Professor, Fashion Management
👉🏻 Parsons School of Design, New York

REGISTER NOW: https://bit.ly/2C8MPd6

Twitter 1283321900517785600
Gra_WorldGRA_World@Gra_World·
3 Jun

🚀 Thanks to Julie Dugas, Nicholas Giammarco, John Ryan (@newstores) and all the attendees!

More episodes will be coming soon on https://www.gra.world

#grainnovation #gra

Twitter 1268203923422281730
Load More...
logo-Global-Retail-Alliance

Global Retail Alliance (GRA) comprises an interconnected global network of players in the retail field and provide all the services to successfully navigate today’s increasingly complex business-to-shopper environment.


info@gra.world

Company

  • About Us
  • Membership
  • Contact

Support

  • Login
  • Register
  • Privacy Policy

Next Events:

02
Feb
Webinar “Virtual Retail Tour”
4:00 pm - 5:00 pm
09
Mar
The Retail Summit 2021
12:00 am - 12:00 am
Atlantis, Dubai

© 2018 Global Retail Alliance | Immedya

Would you like to become a Member?

We have a global business, because we understand culture and global business practices.

Get Started Now