NYX Professional Makeup has partnered with Samsung Electronics America to offer consumers a virtual reality interactive experience featuring beauty tutorials given by three brand ambassadors and beauty influencers.
The ‘Impossibly NYX Professional Makeup’ experience offers three unique beauty tutorials offered by NYX ambassadors vloggers Kristen Leanne, Mykie (also known as “Glam & Gore”), and Karen Sarahi Gonzales.
Users can interact through the virtual reality platform to individually select products they wish to learn more about in the tutorial.At the end of the experience, users will receive special offers to purchase the products featured in the tutorial.
They see virtual reality as the new frontier in the beauty industry; The retail landscape is rapidly evolving, and NYX is evolving with it. Through VR, they’re creating more dynamic, personalized experiences that add value for customers in a new and personalized way.
The Impossibly NYX Professional Makeup VR experience uses Samsung’s Gear VR technology. It will launch officially at select NYX Professional Makeup stores on December 18th.The brands will install the experience in all 42 stores nationwide over the course of 2018.