Global Retail Alliance
info@gra.world
  • Login
  • Register
  • Newsletter
  • Virtual Library
  • Choose your country
    • Australia
    • Brazil
    • China
    • Poland
    • Latin America
    • Middle East
GRAGRA
  • Home
  • Membership
    • Silver
    • Gold
    • Platinum
  • Event
  • News
  • Retail Tour
    • Our Tours
    • Europe Retail Tour
    • Retail Tour – New York
    • Retail Tour – Düsseldorf
  • Contact
  • Home
  • Membership
    • Silver
    • Gold
    • Platinum
  • Event
  • News
  • Retail Tour
    • Our Tours
    • Europe Retail Tour
    • Retail Tour – New York
    • Retail Tour – Düsseldorf
  • Contact

Innovation & Technology

  • Home
  • Innovation & Technology
  • Neiman Marcus store staffers get shopper insights online

Neiman Marcus store staffers get shopper insights online

  • Categories Innovation & Technology
  • Date October 18, 2017
  • Comments 0 comment

Neiman Marcus’ new marketing tool has a whiff of Big Brother.

Regular Neiman customers might be surprised to know that their online browsing history on the store’s Web site is available via company-issued iPhones to their sales associate while they’re browsing the racks.

So if a customer recently clicked on a Dior item instead of her usual Gucci, the associate might remark on it and trot out a few Dior pieces to try on, Neiman Marcus Chief Marketing Officer Carrie Tharp told The Post.

“In the past, our associates knew what customers bought in the store, but now they can see what they’ve been browsing. We are not aware of anyone else doing this level of digital marketing,” Tharp said of the retailer’s new digital-first strategy, unveiled last week during an earnings call. Customers can opt in to the new marketing push, Tharp said.

Source: NYPOST

  • Share:
gsiino

Previous post

Rinascente opens second Rome flagship store
October 18, 2017

Next post

6 retailers that are forgotten — but not gone
October 18, 2017

You may also like

Senza-titolo-1
The 10 most innovative companies in retail for 2023
2 March, 2023
IKEA-Meta
Ikea teams with Meta and Warpin Reality to launch AR experience in Swedish stores
23 February, 2023
tatcha
Tatcha launches virtual store to promote body care products
16 February, 2023

Leave A Reply Cancel reply

Your email address will not be published. Required fields are marked *

Search News:

News category:

News Archive:

Last News:

Celine Shop-In-Shop Opening – Paris
15Mar2023
Private labels: the future of luxury department stores?
06Mar2023
Euroshop 2023! Top 75 Specialists & Key Highlights
04Mar2023
TOTEME Shop-in-shop in Seoul
03Mar2023
Y-3 opens its first ever store Down Under
03Mar2023

© 2022 Global Retail Alliance | info@gra.world | Privacy Policy