Neiman Marcus opens an innovative store at New York’s Hudson Yards

Upmarket fashion retailer Neiman Marcus has opened its first store in New York’s Manhattan at the new Hudson Yards shopping mall. The innovative store aims to offer a customer-centric shopping experience through its range of luxury fashion, digital innovation, and dining offering.

Spanning 188,000 square feet, the store features curated ranges that include both established and emerging brands, and exclusive products selected especially for Hudson Yards. It also offers services such as digital stylists who connect with shoppers from the store’s Digital Styling Lounge and engage with them while they shop. In addition, there are digitally-enabled fitting rooms that enable shoppers to communicate with store staff through an interactive touchscreen, customise the lighting and check-out right from the fitting room itself.

There are also Memory Makeover Mirrors in-store that record beauty demonstrations and make-up tutorials which can then be texted and emailed to customers. In addition, Sun glass Mirror stations allow customers to record and digitally compare up to four pairs of sunglasses while Rockbot audio services enable shoppers to access and modify the store’s music playlist like a digital jukebox.

The store also features digital directories at each entrance to provide customers with an intuitive interface for searching for departments, vendor locations, in-store events, and promotions.