Moncler 70th Anniversary: Tokyo Pop-Up Store

Moncler is continuing its celebrations for its 70th anniversary, with previous commemorations and homages taking place in different parts of the world, such as the Milan show at the iconic Piazza del Duomo and the displays at the Chengdu towers. Moncler shows its long-held legacy and admirable achievements with the new Tokyo pop-up store.

The new Moncler pop-up store, situated in Tokyo, can be found on the ground floor of the Koe Hotel at the centre of the Shibuya shopping precinct. Flaunting the brand’s signature characteristics, the pop-up store enlightens visitors with the brand’s history and exclusive products just in time for the holiday season.

The first thing seen when entering the pop-up store is a mountain sculpture made of LED screens showcasing a terrain of snowy mountains and the iconic Moncler logo. The pop-up store features the brands’ exclusive clothing, with attire, footwear, and accessories featured from the Moncler Genius collection. Most notably, there is a wall display of multiple white Moncler Maya 70 jackets showcasing projections of Moncler’s recent campaigns. On display are the Maya jackets in various colours, surrounding an interactive photo booth in the centre, which allows visitors to capture special photos with a 360-degree rotating camera.