Global Retail Alliance
info@gra.world
  • Login
  • Register
  • Newsletter
  • Virtual Library
  • Choose your country
    • Australia
    • Brazil
    • China
    • Poland
    • Latin America
    • Middle East
GRAGRA
  • Home
  • Membership
    • Silver
    • Gold
    • Platinum
  • Event
  • News
  • Retail Tour
    • Our Tours
    • Europe Retail Tour
    • Retail Tour – New York
    • Retail Tour – Düsseldorf
  • Contact
  • Home
  • Membership
    • Silver
    • Gold
    • Platinum
  • Event
  • News
  • Retail Tour
    • Our Tours
    • Europe Retail Tour
    • Retail Tour – New York
    • Retail Tour – Düsseldorf
  • Contact

Retail Design & New Openings

  • Home
  • Retail Design & New Openings
  • Macy’s to expand in-store popup concept to Los Angeles

Macy’s to expand in-store popup concept to Los Angeles

  • Categories Retail Design & New Openings
  • Date September 5, 2018
  • Comments 0 comment

Macy’s pop-up concept The Market@Macys is set for its L.A. launch this fall, Jeff Gennette, CEO of Macy’s, told media during the retailer’s second quarter earnings call earlier last week.

The legacy retailer has chosen its location in the billion-dollar revamped Westfield Century City mall at 10250 Santa Monica Boulevard for the first L.A. area rollout of the concept, slated to open in October, a spokeswoman with the retailer confirmed to Commercial Observer. The Market@Macy’s in Century City will occupy a total of 1,000 square feet of selling space once construction is completed, with vendors being announced later this fall.

Macy’s launched the pop-up concept in earlier this year. The offering provides brands and other companies exposure, while helping the retailer stay relevant especially to younger shoppers enticed by the limited, exclusive nature of the concept.

Currently it is offered at 10 Macy’s locations, including its flagship at Herald Square in Manhattan, the Northshore Mall in Boston, Westminster Mall in Orange County, Calif. and the North Star Mall in San Antonio, according to the retailer’s Web site for the concept. All categories—including those Macy’s already carries—can rent space, aside from those in the food sector. Market participants have includedBag-All, Sutra Beauty and Penguin Random House.

The marketplace, featured on the ground floor of high-trafficked Macy’s allows companies to gain additional exposure to Macy’s customers without having to enter into a long-term agreement. Vendors pay a fee to Macy’s for the space at locations of their choice, with pods of varying sizes starting at approximately 100-square-feet, while keeping all sales revenue. Space is rented for a minimum of one-month up to three months, with rates based on location, season and size.

https://commercialobserver.com/2018/08/macys-set-to-debut-la-pop-up-at-westfield-century-city/

  • Share:
gsiino

Previous post

Amazon India unveils Hindi website, app in battle with Flipkart
September 5, 2018

Next post

PepsiCo's data platform helps target products to specific shoppers
September 5, 2018

You may also like

Celine
Celine Shop-In-Shop Opening – Paris
15 March, 2023
TOTEME
TOTEME Shop-in-shop in Seoul
3 March, 2023
y-3
Y-3 opens its first ever store Down Under
3 March, 2023

Leave A Reply Cancel reply

Your email address will not be published. Required fields are marked *

Search News:

News category:

News Archive:

Last News:

Celine Shop-In-Shop Opening – Paris
15Mar2023
Private labels: the future of luxury department stores?
06Mar2023
Euroshop 2023! Top 75 Specialists & Key Highlights
04Mar2023
TOTEME Shop-in-shop in Seoul
03Mar2023
Y-3 opens its first ever store Down Under
03Mar2023

© 2022 Global Retail Alliance | info@gra.world | Privacy Policy