Louis Vuitton reopens its flaghip store in New Bond Street, London

The space is airy with double-height ceilings, large skylight and several transparent walls allowing customers to keep an eye on the variety of artwork incorporated into the design. A total of 43 works of art by 25 artists from around the world feature in the store, rendered by New York-based architect Peter Marino. This includes works from Tracey Emin, Sarah Crowner and the Campana Brothers.

Where before stood an old LED staircase is now a double-helix staircase crafted in oak, that on the left leads up to women’s ready to wear on the first floor. Here is also a carpeted women’s shoe area alongside a high jewellery section. New Bond Street is the only Louis Vuitton store in the world, aside from the Maison Vendôme in Paris, to hold a full high jewellery collection.

On the right, the staircase leads down to menswear on the lower ground floor with an exclusive area dedicated to men’s ready to wear and shoes by Louis Vuitton men’s artistic director Virgil Abloh.

Women’s accessories take pride of place on the ground floor, and on the second floor, customers can book an appointment for the use of three private shopping suites.

Source: drapersonline.com