Last May, Loro Piana, the Italian brand owned by the LVMH group, celebrated its partnership with the Mytheresa.com website in the sublime Stanley House in Hollywood. Seven months later, it has landed on Rodeo Drive, inaugurating a pop-up at 323 North Rodeo Drive, an address where Fendi recently made a name for itself, and where the watch brand Piaget held its last address.
Already present in Los Angeles, in Beverly Hills on Rodeo Drive, in West Hollywood at the Pacific Design Center, and in the luxury mall of South Coast Plaza, Loro Piana is taking advantage of this temporary space to present its collection of shoes and hats; items that are marked in neon on the storefront.
Inside, the Loro Piana team wanted to focus on the white sole shoe collection, a line described by the house as “lightweight and comfortable, versatile and customizable” featuring its two flagship models including the Open Walk laceless ankle boot and the Summer Walk mocassin with its two women’s versions: moccasins with charms and mules.
Another of the pop-up’s key items is the Loro Piana sneaker with the Weekend Evo, the maison’s first running shoe, and 360 Colorama, feather-light sneakers weighing in at just 360 grams, that combine a technical sole and an extra-fine merino wool upper.
Laid out in a minimalist interior design, made of curved lines with a sophisticated bright atmosphere, the space also features a selection of garments and accessories from the women’s and men’s Fall/Winter 2022-2023 collections including the extra Pocket bag and the baseball hat. A baseball hat which can also be personalized with embroidery.