Global Retail Alliance
info@gra.world
  • Login
  • Register
  • Newsletter
  • Virtual Library
  • Choose your country
    • Australia
    • Brazil
    • China
    • Poland
    • Latin America
    • Middle East
GRAGRA
  • Home
  • Membership
    • Silver
    • Gold
    • Platinum
  • Event
  • News
  • Retail Tour
    • Our Tours
    • Europe Retail Tour
    • Retail Tour – New York
    • Retail Tour – Düsseldorf
  • Contact
  • Home
  • Membership
    • Silver
    • Gold
    • Platinum
  • Event
  • News
  • Retail Tour
    • Our Tours
    • Europe Retail Tour
    • Retail Tour – New York
    • Retail Tour – Düsseldorf
  • Contact

Innovation & Technology

  • Home
  • Innovation & Technology
  • Kroger’s new digital strategy

Kroger’s new digital strategy

  • Categories Innovation & Technology
  • Date January 25, 2018
  • Comments 0 comment

Last fall, Kroger announced a new strategy called “Restock Kroger” that it said would generate $400 million in profit and $4 billion in free cash flow by 2020. The strategy is a combination of cost cuts and some shifts in how it will spend $9 billion over the next three years.

Following this trategy, Kroger is adding the “Scan, Bag, Go” system to 400 stores nationwide and “will have them installed from March through August”, said April Martin Nickels, a Kroger spokeswoman. Shoppers have to have a Kroger Plus card to use it, she said, and the purchase is completed at the self-checkout. 

“We’re upping our digital capabilities,” she said. Kroger already uses algorithms to send customers relevant coupons and is planning to apply algorithms for digital pricing on store shelves that will allow it to change prices quickly. There’s no roll out schedule for that system yet, Martin-Nickels said. 

Digital pricing can be used to lower prices on items that are overstocked, but it also could temporarily raise the price on that last jar on a shelf of a particular brand of mayonnaise. 

Source: www.dallasnews.com

  • Share:
gsiino

Previous post

Toys R Us to close up to 180 stores
January 25, 2018

Next post

New store concept is next step in Dunkin’ rebranding
January 25, 2018

You may also like

Senza-titolo-1
The 10 most innovative companies in retail for 2023
2 March, 2023
IKEA-Meta
Ikea teams with Meta and Warpin Reality to launch AR experience in Swedish stores
23 February, 2023
tatcha
Tatcha launches virtual store to promote body care products
16 February, 2023

Leave A Reply Cancel reply

Your email address will not be published. Required fields are marked *

Search News:

News category:

News Archive:

Last News:

Celine Shop-In-Shop Opening – Paris
15Mar2023
Private labels: the future of luxury department stores?
06Mar2023
Euroshop 2023! Top 75 Specialists & Key Highlights
04Mar2023
TOTEME Shop-in-shop in Seoul
03Mar2023
Y-3 opens its first ever store Down Under
03Mar2023

© 2022 Global Retail Alliance | info@gra.world | Privacy Policy