Kohl’s launches rewards program, combining 3 elements

Kohl’s, in an effort to simplify its rewards program and increase participation among members, is launching a new initiative that trades points for cash and combines elements of its credit card, sales events and Yes2You Rewards.

The program, simply called Kohl’s Rewards, will pilot in eight markets and roughly 100 stores in late May, said Greg Revelle, chief marketing officer at Kohl’s.

All Kohl’s Yes2You members and Kohl’s Charge holders in those markets will automatically be enrolled in the new program.

“Our hope is that the new Kohl’s Rewards program will allow us to do three things: connect with new customers in a different way, deepen the relationship with customers and simplify Kohl’s value proposition,” he said.

Key among the new program’s features is it only rewards Kohl’s Cash — no more points. Members will earn 5 percent in Kohl’s Cash for every purchase they make, or 10 percent on every purchase if they use the Kohl’s Charge. Additionally, members will receive $10 Kohl’s Cash for every $50 spent during special “Cash Bonus” events.

Other features of the program include:
•    Kohl’s Cash will be tracked with a single barcode in store, online and on the Kohl’s app.
•    Kohl’s will alert members when it is time to redeem, as redemption windows will vary.
•    Members will have access to exclusive events featuring 30 percent, 20 percent or 15 percent off.
•    Elite members (charge customers who spend $600 or more in a calendar year) will receive free standard shipping when using their Kohl’s Charge and receive early access to Black Friday deals.