KITH opens williamsburg flagship, its second location in brooklyn

KITH founder Ronnie Fieg designed the new Williamsburg flagship with signature elements of the brand‘s retail concept, adjusted to respond to its site. To harmonize with the industrial spirit of the neighborhood, the space opens up with a minimalistic atmosphere and an earth-tone palette mixing brick, concrete, stainless steel, white oak, and Rosa Aurora Stone. Soon the industrial elements will be softened by the leafy canopies of the tree-lined streets just outside, which are to be translated along the interiors with an abundance of plantings throughout.

‘My family and I moved to Williamsburg in 2017 and I fell in love with the neighborhood,’ comments Ronnie Fieg.‘The restaurants, the shops, the people, and the atmosphere make it a very special area in New York and were all factors in us moving our brand HQ there in 2021. It’s my home, our team’s home, and it only made sense for us to make it a home for our community.’

The massive brick centerpiece inside the store reveals the influence from its site at 25 Kent Plaza and its brick aesthetic. Opening up with its oakwood interior and custom-fabricated chandelier, this centerpiece serves as a stage to showcase KITH’s footwear offerings. Upon first entering the flagship, visitors are welcomed by a a KITH Treats area, finished in Rosa Aurora Stone paired with a stainless-steel countertop and stools. The team notes that while it will offer its signature build-your-own menu, there will also be a release of an exclusive treat to commemorate the Kith Williamsburg store opening.

the monolithic centerpiece nods to the brickwork architecture of its site a custom-fabricated chandelier takes shape as three concentric circles