KFC Has Opened Up A Fast Food Salad Shop
KFC’s K Pro is a concept fusion restaurant in Hangzhou, China.
With KFC’s K Pro, the iconic fried chicken brand has traded in its
mashed potatoes and gravy for salads and paninis. K Pro aims to offer
consumers a healthier fast food option and uses only the freshest
ingredients. Fans will still be able to indulge in a cheeky treat as the
snack menu features KFC’s ‘Spicy Wings.’
For the branding of its new venture, KFC swapped its bold red color
scheme for a fresh green and white version. This distinguishes the brand
while maintaining a mental connection between the new brand and the
original. The elevated interior helps complete the atmosphere and brand
identity. Instead of the traditional interior designs consumers are used
to seeing from KFC, K Pro looks more like an upscale cafe than a fried
chicken restaurant.
