Global Retail Alliance
info@gra.world
  • Login
  • Register
  • Newsletter
  • Virtual Library
  • Choose your country
    • Australia
    • Brazil
    • China
    • Israel
    • Poland
    • Latin America
    • Middle East
GRAGRA
  • Home
  • About us
  • Membership
    • Silver
    • Gold
    • Platinum
  • News
  • Events
  • Retail Innovation Lab
  • Education
  • Retail Tour
    • Our Tours
    • Europe Retail Tour
    • Retail Tour – New York
    • Retail Tour – Düsseldorf
  • Contact
  • Home
  • About us
  • Membership
    • Silver
    • Gold
    • Platinum
  • News
  • Events
  • Retail Innovation Lab
  • Education
  • Retail Tour
    • Our Tours
    • Europe Retail Tour
    • Retail Tour – New York
    • Retail Tour – Düsseldorf
  • Contact

Retail News

  • Home
  • Retail News
  • IKEA partners with Alibaba to open the first virtual IKEA store on Tmall

IKEA partners with Alibaba to open the first virtual IKEA store on Tmall

  • Categories Retail News, Top News
  • Date March 10, 2020
  • Comments 0 comment

IKEA and Alibaba on Tuesday announced the opening of the IKEA virtual store on Alibaba’s e-commerce platform Tmall.

This is the first time IKEA will offer its products and home furnishing solutions through an external e-commerce platform, marking an important milestone for the IKEA China’s “Future+” strategy, which was launched in August last year. Being more accessible and digitalisation are two crucial parts of this plan.

The virtual IKEA store on Tmall will offer Chinese consumers access to around 3,800 IKEA products, including top selling icons such as HEMNES and NORDVIKEN, and home furnishing solutions, complementing the existing sales channels.

The virtual store will offer the same services provided as existing sales channels, including home delivery, assembly and product return. The partnership with Alibaba also enables IKEA to become more accessible for the many people in China and also allows it to test and learn how to meet customers in a new way. Based on this test IKEA will evaluate if and how third-party platforms fit into the IKEA channel mix.

“We are continuously exploring how we can make IKEA home furnishing solutions and range more accessible as we want to deliver to the IKEA vision of creating a better everyday life for the many people. The launch of the virtual store at Tmall is truly exciting and we believe that it will complement existing sales channels such as our IKEA stores and e-commerce as we come closer to our customers in China,” says Tolga Öncü, Retail Operations Manager, Ingka Group.

In recent years, IKEA has been testing new formats and solutions in various markets around the world to increase accessibility to IKEA, including the opening of smaller shops, planning studios, IKEA apps, and new service solutions, among others.

“Our vision is to create a better everyday life for the many people. Our transformational journey started 18 months ago and is focused around accessibility, digitalisation and sharing our home furnishing expertise with the many Chinese customers. Joining the Tmall platform is a significant milestone for the IKEA China strategy and breakthrough in our omnichannel. We are very happy to work together with Alibaba’s world’s leading ecommerce service provider and to better meet the needs of the Chinese consumers, whenever and wherever they choose,” says Anna Pawlak-Kuliga, CEO, IKEA China.

In addition to the virtual IKEA store at Tmall store, IKEA China and Alibaba will also explore different ways of cooperation, such as analysing the changes and future trends of life at home among Chinese consumers in the fast-growing online consumption environment.

“It is truly exciting for us to help IKEA exploring online channels and to enable more Chinese consumers to purchase IKEA products with greater convenience. And the collaboration with IKEA will also help Tmall to further consolidate our leading position in China’s e-commerce industry,” said Jiang Fan, President of Taobao, President of Tmall.

IKEA entered the Chinese market in 1998 and has 30 IKEA stores across the country, besides e-commerce on IKEA.cn. In addition to opening up on Tmall, IKEA Retail China continues to invest in existing and new stores, expanding fast by opening more physical stores and exploring new store formats such as city shops, planning studios and smaller stores, all to create a better everyday life for the many people in China.

The virtual IKEA store can be reached here.

Source: INGKA

Tag:alibaba, ikea, virtual store

  • Share:
gsiino

Previous post

Prezzybox opens first physical store
March 10, 2020

Next post

Le Marché Bio E.Leclerc rolls ahead: Aurillac
March 12, 2020

You may also like

very-co-uk
Very.co.uk achieves record Christmas sales
12 January, 2021
amazon-walmart
Amazon, Walmart tell consumers to skip returns, just ‘keep it’
11 January, 2021
northface-gucci
Gucci Pins: The North Face x Gucci Outerwear Collection
8 January, 2021

Leave A Reply Cancel reply

Your email address will not be published. Required fields are marked *

Search News:

News category:

News Archive:

Last News:

Very.co.uk achieves record Christmas sales
12Jan2021
Amazon, Walmart tell consumers to skip returns, just ‘keep it’
11Jan2021
Gucci Pins: The North Face x Gucci Outerwear Collection
08Jan2021
First Look: Albertsons Debuts Grocery ATM
08Jan2021
7 Retail Technology Trends to Watch in 2021
08Jan2021

Twitter:

GRA_WorldFollow

GRA_World
Gra_WorldGRA_World@Gra_World·
15 Jul

🚀 #WEBINARALERT!

“Customer Experience During Civil Unrest”

🎙 Speaker:
Christopher Lacy, Assistant Professor, Fashion Management
👉🏻 Parsons School of Design, New York

REGISTER NOW: https://bit.ly/2C8MPd6

Twitter 1283321900517785600
Gra_WorldGRA_World@Gra_World·
3 Jun

🚀 Thanks to Julie Dugas, Nicholas Giammarco, John Ryan (@newstores) and all the attendees!

More episodes will be coming soon on https://www.gra.world

#grainnovation #gra

Twitter 1268203923422281730
Load More...
logo-Global-Retail-Alliance

Global Retail Alliance (GRA) comprises an interconnected global network of players in the retail field and provide all the services to successfully navigate today’s increasingly complex business-to-shopper environment.


info@gra.world

Company

  • About Us
  • Membership
  • Contact

Support

  • Login
  • Register
  • Privacy Policy

Next Events:

09
Mar
Groceryshop Spring Meetup
9:30 am - 3:15 pm
11
May
Shoptalk Meetup for Women
9:30 am - 3:15 pm

© 2018 Global Retail Alliance | Immedya

Would you like to become a Member?

We have a global business, because we understand culture and global business practices.

Get Started Now