Ikea and McDonald’s go ‘all-in’ for sustainable coffee
Ikea confirmed that its new PÅTÅR coffee range boasts the UTZ and EU Organic certifications, while McDonald’s has reportedly pledged to buy all of its coffee from sustainable sources by 2020.
Ikea, which serves more than 100 million cups of coffee every year, will sell PÅTÅR, which incorporates five different coffee products in the Swedish Food Market section of its stores, along with its restaurants and bistros. The retailer has been serving UTZ-certified coffee since 2008, but this new range is also certified as EU Organic.
The Swedish furniture company will be supporting small-scale producers in central and South America and offering a means for customers to fully trace the origin of their coffee through the UTZ/IKEA online tracer. Farmers that are part of the UTZ programme generally gain higher yields, better incomes and better living conditions, as well as protection of the environment.
Meanwhile, McDonald’s – which is one of the biggest coffee sellers in the UK – has announced plans to obtain all of its coffee from sustainable sources by 2020, after forging a new partnership with Conservation International, according to Bloomberg. Currently, around 37% of McDonald’s coffee comes Rainforest Alliance, Fairtrade USA or UTZ-certified farms.
The announcement comes in the same week that it was revealed that McDonald’s is one of a number of high-street brands taking part in a trial to recycle used paper coffee cups that would otherwise be sent to landfill.
For the next three months, 11 giant coffee cup bins will be placed down Oxford Road in Manchester to solely collect paper coffee cups, which will then be recycled into 15,000 plastic flower pot holders to be used in community gardens around the area.