Global Retail Alliance
info@gra.world
  • Login
  • Register
  • Newsletter
  • Virtual Library
  • Choose your country
    • Australia
    • Brazil
    • China
    • Poland
    • Latin America
    • Middle East
GRAGRA
  • Home
  • Membership
    • Silver
    • Gold
    • Platinum
  • Event
  • News
  • Retail Tour
    • Our Tours
    • Europe Retail Tour
    • Retail Tour – New York
    • Retail Tour – Düsseldorf
  • Contact
  • Home
  • Membership
    • Silver
    • Gold
    • Platinum
  • Event
  • News
  • Retail Tour
    • Our Tours
    • Europe Retail Tour
    • Retail Tour – New York
    • Retail Tour – Düsseldorf
  • Contact

Retail Design & New Openings

  • Home
  • Retail Design & New Openings
  • Heineken jokes around in the metaverse with virtual beer launch

Heineken jokes around in the metaverse with virtual beer launch

  • Categories Retail Design & New Openings, Top News
  • Date March 18, 2022
  • Comments 0 comment

Heineken has launched its first virtual beer, Heineken Silver, available exclusively in its brewery within the Decentraland platform.

Bram Westenbrink, Global Head Heineken Brand, says: “We believe that connecting with people is vital to human existence, like the air we breathe or the water we drink, and we know that the metaverse brings people together in a light-hearted and immersive way that is really exciting – but it’s just not the best place to taste a new beer.”

He adds: “Our new virtual beer is an ironic joke. It is a self-aware idea that pokes fun at us and many other brands that are jumping into the metaverse with products that are best enjoyed in the real world.”

“For now, you can’t taste pixels and bytes. So, we want to make a joke about that and remind everyone that nothing beats the taste of a refreshing beer, including our new virtual Heineken Silver, in the real world.”

The company partnered with Spanish street artist, J. Demsky to help design parts of the virtual home of Heineken Silver.

The latter says: “As a long time lover of Heineken, I was excited to be involved with this fun and unique launch that brings the brand, and virtual Heineken Silver, to life in a really unique way.”

“To be able to give people a way to artistically understand what a virtual drink could taste like, especially when you combine all the pixels and technology together, fits perfectly with who I am and the art I like to create – so I hope people love my interpretation of what virtual Heineken Silver could be like if it had a flavour.”

Source: retail technology innovation hub

  • Share:
gsiino

Previous post

Macy’s is updating its shopping experience by turning employees into personal stylists
March 18, 2022

Next post

Target Launches First Net-Zero Energy Store
March 18, 2022

You may also like

wayfair
Wayfair, once a growth engine of the city, makes deep cuts as tech sector reels
20 January, 2023
Senza-titolo-1
Super Seed has opened a new store in Hangzhou’s Kerry Center
16 January, 2023
amazon-drone-delivery
Amazon starts drone delivery trials in California and Texas
26 December, 2022

Leave A Reply Cancel reply

Your email address will not be published. Required fields are marked *

Search News:

News category:

News Archive:

Last News:

Wayfair, once a growth engine of the city, makes deep cuts as tech sector reels
20Jan2023
Super Seed has opened a new store in Hangzhou’s Kerry Center
16Jan2023
Amazon starts drone delivery trials in California and Texas
26Dec2022
Jordan’s new retail concept brings it closer to luxury brand status
19Dec2022
Loro Piana opens its pop-up store in Los Angeles
19Dec2022

© 2022 Global Retail Alliance | info@gra.world | Privacy Policy