H Beauty, Harrods’ luxury beauty concept, has opened a second UK standalone store at Centre:mk in Milton Keynes.
Spanning 29,000 square feet, the boutique style store will offer an extensive range of products and services and has brought a number of new brands to Centre:mk including the likes of Gucci, Dolce and Gabbana Beauty, Kylie, Anastasia Beverly Hills and Hourglass.
Visitors to the store can also access a range of beauty treatments and services as well as hair-styling and experiential product testing, It also offers a click and collect service that allows customers to receive, try on and return orders purchased from harrods.com.
Designed by Virgile + Partners, the space features a 44-seater Champagne Bar that will open from 17 May in line with government guidance.
Annalise Fard, director of beauty at Harrods, said: “The new H Beauty store in Milton Keynes will house an array of luxury brands including Dolce & Gabbana, La Mer and Roja Parfums, as well as fantastic beauty services. At Harrods, we take great pride in knowing our beauty community and using our authority in the beauty space to ensure that the portfolio of brands and products across each H Beauty store are tailored to suit the local customer, and this is reflected at H Beauty Centre:mk with the array of beauty collections and services.”
Other recent openings as Centre:mk include Lush and Dune London.
Kevin Duffy, centre director at Centre:mk, added: “Our strategy at Centre:mk is focused on exceeding customer expectations. As the most exciting concept to emerge in a fast-moving market, H Beauty is an exemplar of our strategy in action. H Beauty’s approach, line-up of brands and commitment to delivering a unique experience for visitors will be a significant addition to our retail offer moving forward.”
Source: Retail Bulletin