Eataly opens its doors in the heart of Paris
The first Eataly food hall in France opens its doors, in the heart of the Marais district of Paris. An impressive 4,000 square metres store, 2,500 of which are open to the public at 37, rue Sainte-Croix de la Bretonnerie, in a historic architectural building belonging to the Galeries Lafayette group, that is franchisee of the Italian brand.
The block is bordered by the great BHV (Bazar Hotel de Ville) Marais, one of the oldest department stores in Paris, and by the Lafayette Anticipations Foundation, a place dedicated to the creativity of artists, designers, and performers. Eataly physically unites these two realities of the neighborhood by creating a new destination dedicated to the promotion of Italian food and wine culture and thus adding a new identity in the renowned district.
The building housing Eataly Paris Marais has been transformed into a multifunctional space on three levels with a market, catering and education, the 3 pillars of Eataly, and where about 300 people are working – half Italian and half French. Each Eataly location is dedicated to an immaterial value. Eataly Paris Marais is dedicated to the value of the Fraternité (Fraternity), with reference to the Latin word frater, which expresses deep friendship encouraging solidarity and mutual understanding, also promoting Italy’s “cousins from beyond the Alps” to the more intimate degree of brothers. As brothers, or rather sisters, are in fact the two greatest and most recognized cuisines in the world: the Italian and the French.
Open every day of the week, Eataly Paris Marais offers 7 restaurants including Pasta and Pizza, La Piazza, Pizza alla Pala, Pasta Fresca Bar, Coffee and Ice Cream, Osteria del Vino and Bar Torino. Customers can taste not only some of the most iconic Italian dishes but also specialties from different regions and seasonal products. Moreover, there is the opportunity to shop in a large Italian market where people can find fresh fruit and vegetables, mozzarella, burrata and ricotta cheese – produced every day in the laboratory at the heart of the store – meats and cheeses, the butcher’s shop, the bakery with wood oven, fresh handmade pasta, and the largest Italian wine cellar in Paris with 1,200 labels. The offer is completed by Eataly School where adults and children can experiment with a recipe learning about the most authentic Italian traditions.
“We open our first Eataly in France in the most lively and dynamic district of Paris, with great pride and humility – explains Andrea Guerra, Executive President of Eataly -. It took 12 years for us to feel ready to realize the dream of bringing the best of Italian regional excellent cuisine in the country that more than any other has been able to enhance and tell its products. After Munich and Stockholm we finally arrive in Paris. Soon we will be in London to offer the best of Italian food and wine culture in Europe.”
Oscar Farinetti, founder of Eataly, comments: “Eataly will do everything possible to offer Parisians the best of Italian cuisine and culture. The French have always shown great appreciation for Italian food and we will not disappoint them. We are very proud to be represented by the Galeries Lafayette group, a very prestigious brand, and we thank the Houzé family for having so deeply shared our values.”
Source: news.italianfood.net
