Global Retail Alliance
info@gra.world
  • Login
  • Register
  • Newsletter
  • Virtual Library
  • Choose your country
    • Australia
    • Brazil
    • China
    • Poland
    • Latin America
    • Middle East
GRAGRA
  • Home
  • Membership
    • Silver
    • Gold
    • Platinum
  • Event
  • News
  • Retail Tour
    • Our Tours
    • Europe Retail Tour
    • Retail Tour – New York
    • Retail Tour – Düsseldorf
  • Contact
  • Home
  • Membership
    • Silver
    • Gold
    • Platinum
  • Event
  • News
  • Retail Tour
    • Our Tours
    • Europe Retail Tour
    • Retail Tour – New York
    • Retail Tour – Düsseldorf
  • Contact

Innovation & Technology

  • Home
  • Innovation & Technology
  • Dr Martens opens online store in Mexico

Dr Martens opens online store in Mexico

  • Categories Innovation & Technology
  • Date January 15, 2018
  • Comments 0 comment

Footwear company Dr Martens is eyeing growth in Mexico. The brand, best known for its leather boots, launched in December its first physical store in Monterrey, Nuevo Leon, and opened a localised online store.

The e-commerce site for the Mexican market stocks Dr Martens’ signature 1460 boots, recognisable for their contrast base colour and yellow stitching, as well as the latest styles for men, women and children.

The brand’s new expansion strategy, announced in early 2017, was kicked off with a first site at Plaza XO in Monterrey, which was launched in the second half of December.

The opening is part of an expansion plan that will see 10 stores open in Mexican estates such as Puebla y Queretaro over the next months.

Currently, Dr Martens has five stores in Mexico, including locations in Mexico City, Guadalajara and Monterrey. In addition to standalone shops, the brand is stocked in major department stores such as Liverpool and El Palacio del Hierro, as well as specialist retailers.

The business is amid a transformation process that has included the launch of new styles to attract a younger audience. The strategy is paying off, with revenue up 25% to £290 million in the year to March 2017. Its online sales also experienced strong growth, rising by 54% to £32.4 million during the period.

http://hk.fashionnetwork.com

  • Share:
gsiino

Previous post

Fast Retailing posts record Q1 profit on brisk overseas Uniqlo sales
January 15, 2018

Next post

Whole Foods imposes new rules on shelf space
January 16, 2018

You may also like

vai tomar
Morrisons becomes first UK retailer to deploy Simbe Tally robot as select stores trial the technology
28 April, 2025
macys
Is AI the Next Frontier for Macy’s New CMO?
1 December, 2023
gogole-ai
Google will make fake AI products to help you find real gifts
16 November, 2023

Leave A Reply Cancel reply

Your email address will not be published. Required fields are marked *

Search News:

News category:

News Archive:

Last News:

Check out this article on optimising fashion retail with end-to-end software solutions
24Jun2025
Aldi targets 20 new store locations across the UK
18Jun2025
Retail technology innovation of the week: AI driven age estimation tech goes live at IKI Lithuania stores
13Jun2025
Carrefour first major European grocer to adopt VusionGroup EdgeSense tech, following Walmart roll-out in US
12Jun2025
BAO BAO ISSEY MIYAKE Opens Its First U.S. Flagship Store in Soho, New York
12Jun2025

© 2022 Global Retail Alliance | info@gra.world | Privacy Policy