Inaugurated just a few weeks ago in New York City, Hudson Yards is a brand new retail shopping destination, a concrete witness that the Manhattan skyline continues to change and populate with new landmarks and, above all, a big bet on physical shopping in a market that is getting more and more digital every day.
Let’s start from the numbers:
- 16 buildings
- 4,000 apartments
- a one-million-square-foot shopping center
- 100 shops
- 25 cafés and eateries
- 2,500 individual steps inside The Vessel
- 14 acres of public gardens with 29,000 plants and 200 trees
The stores at Hudson Yards belong to the very next generation of shops: they provide customers with a full emotional experience while seamlessly integrating data, e-commerce, experiential elements, and the buy online/pick up in store process.
Despite the fact that online shopping is becoming more and more fundamental in everyday life, there are always clusters that focus on the offline shopping, reintroducing updated store experiences and trying to go against the recent years trends.
At Hudson Yards, over 100 stores bet on it – Neiman Marcus with its new luxury experience, boutiques like Dior, Chanel, Louis Vuitton, Coach, Fendi, Rolex, Patek Philippe, Van Cleef & Arpels, fast-fashion Uniqlo, Zara, and H&M, beauty spots like Sephora and Kiehl’s, as well as newcomers for the brick-and-mortar world like Lovepop with its very first physical shop worldwide.
Would this work?
This project is certainly tech-forward, and it will also be environmentally responsible, representing an opportunity to use huge efficiencies of scale to model innovative green design.
Hudson Yards has already become a cool destination place to go to. Companies will still need to incentivize their clients to get there, mixing digital and physical and making their in-store shopping experience even more memorable. How?
Stay tuned. We’ll be investigating for you!
By Global Retail Alliance