Global Retail Alliance
info@gra.world
  • Login
  • Register
  • Newsletter
  • Virtual Library
  • Choose your country
    • Australia
    • Brazil
    • China
    • Poland
    • Latin America
    • Middle East
GRAGRA
  • Home
  • Membership
    • Silver
    • Gold
    • Platinum
  • Event
  • News
  • Retail Tour
    • Our Tours
    • Europe Retail Tour
    • Retail Tour – New York
    • Retail Tour – Düsseldorf
  • Contact
  • Home
  • Membership
    • Silver
    • Gold
    • Platinum
  • Event
  • News
  • Retail Tour
    • Our Tours
    • Europe Retail Tour
    • Retail Tour – New York
    • Retail Tour – Düsseldorf
  • Contact

Retail Design & New Openings

  • Home
  • Retail Design & New Openings
  • Diesel opened its revamped New York City flagship store

Diesel opened its revamped New York City flagship store

  • Categories Retail Design & New Openings, Top News
  • Date February 17, 2022
  • Comments 0 comment

Diesel opened its revamped New York City flagship in the SoHo shopping district ahead of fashion week.

The two-level store features a new vision under the creative direction of Glenn Martens, who is refreshing the brand’s existing retail model by curating both shopping elements and experiential immersions. The design expands on the logo-themed concept Martens rolled out last year at two temporary retail locations in Amsterdam PC Hoofstraat and Tyson’s Corner Center outside of Washington, D.C.

The Spring Street store’s ground level is dedicated to Diesel Library, the newly established responsible denim collection that takes a genderless design approach and offers a wide range of evergreen and longer-lasting denim items on a made-to-stay basis. The collection is surrounded by an oversized LED wall featuring a CGI landscape that morphs in color and form.

Diesel opened its refreshed New York City flagship in the SoHo shopping district ahead of fashion week.
DIESEL COURTESY

The basement level where consumers can shop Diesel’s Spring/Summer 2022 runway collection and pre- and main collections enclosed by walls painted the brand’s signature red and white.

“The entire space exhibits elements of renewal, disruption and transformation, highlighting the functional and innovative design details that can be seen throughout the store,” the brand stated.

Diesel opened its refreshed New York City flagship in the SoHo shopping district ahead of fashion week.
DIESEL COURTESY

The “stripped-back” boutique design defines Martens’s concept. Factory-inspired galvanized metal racks line the perimeter of the store, while Lucite shelving and seating can be found throughout the open shopping area. Sculptural elements punctuate the space.

The New York City flagship is the first of several refreshed store openings Diesel has planned for 2022. Tokyo Ginza, Shanghai Grand Gateway and Paris Saint Honoré are next.

Diesel’s rebranding played a role in parent company OTB’s positive 2021. The Italian company reported that its earnings have returned to pre-pandemic levels, as net sales reached $1.71 billion (1.5 billion euros) in 2021, up 18 percent compared to 2020.

Source: rivet

  • Share:
gsiino

Previous post

Grocery Apps Hoped to Win Over Amsterdam. Then Things Turned Sour
February 17, 2022

Next post

Coca-Cola Opens “Social Bubble” at American Dream
February 21, 2022

You may also like

Celine
Celine Shop-In-Shop Opening – Paris
15 March, 2023
Private-LAbels-fashion-luxury
Private labels: the future of luxury department stores?
6 March, 2023
EUROSHOP_2023_WEB-1200×857
Euroshop 2023! Top 75 Specialists & Key Highlights
4 March, 2023

Leave A Reply Cancel reply

Your email address will not be published. Required fields are marked *

Search News:

News category:

News Archive:

Last News:

Celine Shop-In-Shop Opening – Paris
15Mar2023
Private labels: the future of luxury department stores?
06Mar2023
Euroshop 2023! Top 75 Specialists & Key Highlights
04Mar2023
TOTEME Shop-in-shop in Seoul
03Mar2023
Y-3 opens its first ever store Down Under
03Mar2023

© 2022 Global Retail Alliance | info@gra.world | Privacy Policy