Coca-Cola (Atlanta) has debuted a retail experience at the American Dream mall in Meadowlands, N.J., according to Chain Store Age and American Dream, geared toward local A-list talent and social media influencers. It also works to promote the company’s latest Starlight beverage.
Called Coca-Cola Social Bubble, the experience will offer a fast-casual dining option called Coca-Cola EATS, a podcast studio, a greenroom, a private lounge (intended for talent performing or visiting American Dream), hair and makeup stations, a kitchen and dressing rooms. The CPG brand has a 10-year partnership with American Dream and will be serving food and Coke products as well as host celebrity events.
According to Chain Store Age, Paul Mulligan, Co-Owner of Liberty Coca-Cola Beverages, says, “Our ongoing commitment to support innovative opportunities like the new Social Bubble allows us to share spaces and platforms with diverse, multigenerational people who represent our company and the businesses and institutions we engage with every day.”