This lines up alongside launches in Tokyo’s Harajuku and Salt Lake City’s City Creek, with more to come.
And it has now been taken over by Coachtopia, Coach’s new sub-brand which focuses on circular products and collaborations with creatives.
In a LinkedIn post, Giovanni Zaccariello, SVP Global Visual Experience at Coach, said: “Our Coach Play Singapore transforms into a fully immersive Coachtopia takeover.”
“The installation includes a new digital “cloud” installation and new cafe treats ☁️☁️☁️. The production is fully circular including inocra fixtures, neons, vm props and more. Congrats team on this launch.”
Coach recently partnered with Zero10 to bring the company’s augmented reality technology to its Soho store in New York.
From 5th May to 5th June, shoppers were able to virtually try on eight versions of Coach’s Tabby Bag in different colours and styles.
Zaccariello commented: “This new AR installation lets window shoppers try on the Tabby bag without stepping foot in-store.”
“Digital versions of the iconic Tabby Bag will be available for try-on through our in-store AR Mirror and AR Storefront, the latter debuting for the first time through this collaboration. Congrats to all the teams at Coach and Zero10.”