Co-op launches retail media tool targeted at convenience shoppers

Co-op has launched a new retail media tool enabling brands to target sets of convenience shoppers across digital channels.

The retailer said Co-op Compass is a managed service activating audiences via social and digital display channels, and additional advertising routes are planned to launch throughout 2025, with a further roll out of a self-service option.

The retailer said the new tool offers advertisers an effective way “to manage offsite digital advertising through curated ready-to-use audiences enabling seamless activation across several touch points”.

The tool is delivered in partnership with data specialists LiveRamp and will complement its existing first-party data.

Co-op chief membership and customer officer Kenyatte Nelson said: “First-party data, like that harnessed by Co-op Compass, provides unparalleled insights into shopper behaviour and preferences, enabling brands to create highly targeted and effective campaigns at speed that resonate with their audiences.

“These campaigns will utilise Co-op’s strengths as a leader in convenience to create tailored and unique experiences driven by who shoppers are, how they live and how they shop.

“This launch is an evolution of our already strong offering and we’re looking forward to further showcasing the power of retail media to brands in the convenience shopper space.”

Source: Retail Gazette