Casper partners with Bed Bath & Beyond for its first shop-within-a-shop

Casper plans to open inside 10 more Bed Bath & Beyond locations in the coming months, leveraging the big box retailer’s name recognition.

Casper’s getting into bed with Bed Bath & Beyond. The mattress company will open its first store-within-a-store at BBBY’s reopening Manhattan flagship.

• Casper plans to open inside 10 more Bed Bath & Beyond locations in the coming months, leveraging the big box retailer’s name recognition.

What DTC roots? Purchasing a mattress is a major decision for customers, who often want to test their options before swiping their card, Emilie Arel, Casper’s president and chief commercial officer, told Retail Brew.

• “Since 2019, we’ve doubled the [number] of products we’re selling,” Arel said, and the new shop will show them off.

“When [Casper] launched, people were knocking on the door of the office because they wanted to try the mattress,” Arel said. “The experience the brand can bring, whether in a shop-in-shop concept, in their own store, or in another retail partner, is very important.”

Casper has already partnered with retailers including Macy’s, Nordstrom, Target, and Mattress Warehouse. Moving forward, the company wants to expand that roster—and its own 70-store footprint, Arel said.

Source: Morning Brew