Global Retail Alliance
info@gra.world
  • Login
  • Register
  • Newsletter
  • Virtual Library
  • Choose your country
    • Australia
    • Brazil
    • China
    • Poland
    • Latin America
    • Middle East
GRAGRA
  • Home
  • Membership
    • Silver
    • Gold
    • Platinum
  • Event
  • News
  • Retail Tour
    • Our Tours
    • Europe Retail Tour
    • Retail Tour – New York
    • Retail Tour – Düsseldorf
  • Contact
  • Home
  • Membership
    • Silver
    • Gold
    • Platinum
  • Event
  • News
  • Retail Tour
    • Our Tours
    • Europe Retail Tour
    • Retail Tour – New York
    • Retail Tour – Düsseldorf
  • Contact

Retail Design & New Openings

  • Home
  • Retail Design & New Openings
  • Benetton launches in Printemps

Benetton launches in Printemps

  • Categories Retail Design & New Openings
  • Date September 18, 2019
  • Comments 0 comment

A new launch for Benetton is a phrase repeated too frequently for comfort perhaps, but the newly opened space for the brand on the third floor of department store Printemps’ flagship on Paris’ Boulevard Haussmann is a thing apart.

The 200 sq m shop-in-shop is divided into two areas, with one half being devoted to ‘premium collections’ while the other is home to a ‘colour theatre’ and a circular seating area. Connecting the two are a series of coloured ‘threads’, designed to look as if they are paint trails from the faux pots 3D graphic on one of the walls, which mimic the Benetton logo.

  

The ‘theatre’ is theatre in the round with a circular plinth at its heart used as a display for glass containers of brightly coloured material with the knitwear being shown side-hung on a curved lower perimeter rail in the space where the theatre seating would normally be located. Above this, sizes in each colour are used to add more colour to the walls, giving the whole the ability to turn eyes as shoppers pass through the floor.

Benetton has managed to inveigle itself into other major European department stores with Selfridges in London, de Bijenkorf in Amsterdam and Dublin’s Arnotts all having in-store space set aside for the brand.

  

Source: John Ryan’s newsletter, Retail Week

Tag:Benetton, New Openings, Paris, Shop-in-Shop

  • Share:
gsiino

Previous post

Ahold Delhaize adds digital shelves in European stores
September 18, 2019

Next post

Amazon wants to double its Locker program over the next year
September 18, 2019

You may also like

Celine
Celine Shop-In-Shop Opening – Paris
15 March, 2023
TOTEME
TOTEME Shop-in-shop in Seoul
3 March, 2023
y-3
Y-3 opens its first ever store Down Under
3 March, 2023

Leave A Reply Cancel reply

Your email address will not be published. Required fields are marked *

Search News:

News category:

News Archive:

Last News:

Celine Shop-In-Shop Opening – Paris
15Mar2023
Private labels: the future of luxury department stores?
06Mar2023
Euroshop 2023! Top 75 Specialists & Key Highlights
04Mar2023
TOTEME Shop-in-shop in Seoul
03Mar2023
Y-3 opens its first ever store Down Under
03Mar2023

© 2022 Global Retail Alliance | info@gra.world | Privacy Policy