Global Retail Alliance
info@gra.world
  • Login
  • Register
  • Newsletter
  • Virtual Library
  • Choose your country
    • Australia
    • Brazil
    • China
    • Poland
    • Latin America
    • Middle East
GRAGRA
  • Home
  • Membership
    • Silver
    • Gold
    • Platinum
  • Event
  • News
  • Retail Tour
    • Our Tours
    • Europe Retail Tour
    • Retail Tour – New York
    • Retail Tour – Düsseldorf
  • Contact
  • Home
  • Membership
    • Silver
    • Gold
    • Platinum
  • Event
  • News
  • Retail Tour
    • Our Tours
    • Europe Retail Tour
    • Retail Tour – New York
    • Retail Tour – Düsseldorf
  • Contact

Retail News

  • Home
  • Retail News
  • Bed Bath & Beyond and Kroger team up on e-commerce, in-store pilot

Bed Bath & Beyond and Kroger team up on e-commerce, in-store pilot

  • Categories Retail News, Top News
  • Date November 8, 2021
  • Comments 0 comment

he Kroger Co. (NYSE: KR), America’s largest grocery retailer, and Bed Bath & Beyond Inc. (NASDAQ: BBBY), a leading omnichannel retailer for home, baby and wellness products, announced today a strategic collaboration to directly offer Kroger customers an extensive selection of the most sought-after goods for the home and baby products carried by Bed Bath & Beyond Inc. through Kroger.com as well as a small-scale physical store pilot at select Kroger Family of Stores beginning in 2022.

 

“Kroger is a leader in fresh food and innovation,” said Rodney McMullen, Kroger’s chairman and CEO. “Every day, we look for new and differentiated ways and experiences to meet our customers evolving needs and elevate and celebrate the moments that matter most to our customers. As an illustration, Bed Bath & Beyond has a compelling portfolio of products that complement the items our customers already love to shop. This strategic online collaboration and in-store pilot will provide Kroger shoppers easy access to essential home and baby products alongside their favorite grocery staples – continuing to fulfill our commitment of providing our customers with anything, anytime, anywhere.”

The multi-category omnichannel collaboration will include popular items – from bedding and storage to baby furniture and gear – from Bed Bath & Beyond and buybuy Baby’s assortment, including the company’s exclusive Owned Brands as well as national brands.

“Many of life’s special moments revolve around a meal,” said Stuart Aitken, Kroger’s senior vice president and Chief Merchant & Marketing Officer. “This collaboration will bring Bed Bath & Beyond as well as buybuy Baby products to our e-commerce and in-store experiences, expanding the ways we can help celebrate those first homes, moves to college, growing families and more. Now, when visiting a family member’s new home, loved ones can surprise them with a meal and a new set of dishes to serve it on in one convenient shopping experience.”

Bed Bath & Beyond and buybuy Baby products will launch on Kroger.com by early 2022. The e-commerce venture will be enabled by Kroger’s Ship marketplace. A branded shop-in-shop experience pilot in select stores will follow.

“Our collaboration with an exceptional retailer like Kroger underscores Bed Bath & Beyond’s authority in the home and baby categories,” said Mark Tritton, Bed Bath & Beyond’s President and CEO. “Today’s announcement is a key milestone, bringing Bed Bath & Beyond and buybuy Baby products to reach more customers than ever before. Our product assortment combined with Kroger’s customer base will present extensive opportunities for current and future customers.”

Source: PRN

  • Share:
gsiino

Previous post

Ulta Beauty Partners With DoorDash on Same-Day Delivery
November 8, 2021

Next post

Costa Coffee debuts new mobile van service in Oxford
November 8, 2021

You may also like

IMG_4093
Aldi targets 20 new store locations across the UK
18 June, 2025
lithuania
Retail technology innovation of the week: AI driven age estimation tech goes live at IKI Lithuania stores
13 June, 2025
carrefou oficial
Carrefour first major European grocer to adopt VusionGroup EdgeSense tech, following Walmart roll-out in US
12 June, 2025

Leave A Reply Cancel reply

Your email address will not be published. Required fields are marked *

Search News:

News category:

News Archive:

Last News:

Aldi targets 20 new store locations across the UK
18Jun2025
Retail technology innovation of the week: AI driven age estimation tech goes live at IKI Lithuania stores
13Jun2025
Carrefour first major European grocer to adopt VusionGroup EdgeSense tech, following Walmart roll-out in US
12Jun2025
BAO BAO ISSEY MIYAKE Opens Its First U.S. Flagship Store in Soho, New York
12Jun2025
Kith & Wilson are Coming to London in Boutique Style
12Jun2025

© 2022 Global Retail Alliance | info@gra.world | Privacy Policy