Stores that offer customers a unique experience are all the rage in the retail industry these days. It’s not just about what you buy, it’s how much you enjoy visiting the place where you buy it.
With that in mind, the experience offered by the 4,000-square-foot Amazon store that opens Thursday inside the Park Meadows mall is best described as the physical equivalent of walking into the Amazon.com homepage.
The first display table inside the door features a group of top-rated products that appear on many Amazon’s user’s online wish lists. They include Bob Woodward’s book about the Trump administration, “Fear,” and the card game Codenames.
Choices about the selection are based in part on sales figures, pre-orders and other data, but consumer preference plays a major role. It’s right in the store’s name. Amazon 4-star store sells items with an Amazon customer rating of four out of five stars or better, along with top sellers and items that are new and trending on the website.