Amazon Fashion has launched Virtual Try-On for Shoes, an interactive mobile service that uses augmented reality to help customers visualise how a pair of shoes will look on themselves.
Customers in the US and Canada using the Amazon shopping app on iOS can tap the solution to visualise thousands of sneaker styles from brands including New Balance, adidas, Reebok, Puma, Superga, Lacoste, Asics, and Saucony.
Once they select a shoe, customers can tap the Virtual Try-On button on the product detail page and point the camera on their mobile device at their feet to see how the shoes will look on.
They can then move their feet to see how the shoe looks from every angle and use the carousel to swap colours of the same style without needing to exit the experience.
Customers also have the option of taking a photo of their experience and sharing the image with friends on social media by clicking the Share icon.
“Our goal is to create innovative experiences that make shopping for fashion online easier and more delightful for customers,” says Muge Erdirik Dogan, President at Amazon Fashion.
“We’re excited to introduce Virtual Try-On for Shoes, so customers can try on thousands of styles from brands they know and love at their convenience, wherever they are.”
“We look forward to listening and learning from customer feedback as we continue to enhance the experience and expand to more brands and styles.”
“Innovation and elevating consumer experiences are at the core of New Balance. We’re excited to showcase our footwear selection in Amazon Fashion’s Virtual Try-On for Shoes as we continue to look for immersive ways to engage our shared customer base,” adds Melissa Worth, Senior Vice President of North America at New Balance.