Alexander McQueen is opening an online store on JD.com’s new online luxury shopping platform Toplife as part of a new move targeting the high-end Chinese market.
The collaboration with JD.com will give the British fashion brand access to its well-established logistics infrastructure as well as its luxury e-commerce platform.The brand has already 15 stores in China and Hong Kong, located in major shopping centres and hotels.
Alexander McQueen CEO Emmanuel Gintzburger commented on the new collaboration: “It is a strategic addition to our physical presence in China, part of our multi-channel experience. JD.com’s advanced capabilities will allow us to engage with a larger local clientele, whilst respecting the creative expression of the house.”
Launched in October last year, Toplife offers brands world-class warehousing facilities and rapid Luxury Express delivery, as well as personalised 24/7 customer care. It rivals Alibaba’s Luxury Pavilion, giving Chinese consumers access to full-price items sold directly by high-end global brands.