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Innovation & Technology

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  • Alexander McQueen partners with JD.com to expand in China

Alexander McQueen partners with JD.com to expand in China

  • Categories Innovation & Technology
  • Date January 16, 2018
  • Comments 0 comment

Alexander McQueen is opening an online store on JD.com’s new online luxury shopping platform Toplife as part of a new move targeting the high-end Chinese market.

The collaboration with JD.com will give the British fashion brand access to its well-established logistics infrastructure as well as its luxury e-commerce platform.The brand has already 15 stores in China and Hong Kong, located in major shopping centres and hotels. 

Alexander McQueen CEO Emmanuel Gintzburger commented on the new collaboration: “It is a strategic addition to our physical presence in China, part of our multi-channel experience. JD.com’s advanced capabilities will allow us to engage with a larger local clientele, whilst respecting the creative expression of the house.”

Launched in October last year, Toplife offers brands world-class warehousing facilities and rapid Luxury Express delivery, as well as personalised 24/7 customer care. It rivals Alibaba’s Luxury Pavilion, giving Chinese consumers access to full-price items sold directly by high-end global brands.

http://hk.fashionnetwork.com/news/Alexander-McQueen-partners-with-JD-com-to-expand-in-China,936044.html#utm_source=newsletter&utm_medium=email

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