Aesop opens a new store in Seoul

Luxury skincare brand Aesop has opened a distinctive store in south-central Seoul designed by Hong Kong designers Mlkk Studio.

The designers laid out the two-level Aesop store in Seoul using reclaimed red bricks to fashion within the building’s slate-grey brick facade to create a warm and inviting shop interior. It is intended to provide a cosy retreat for shoppers, especially during the cold winter months.

“It gave an exciting opportunity to do something just the opposite with the same material,” said an Mlkk Studio spokesperson. “The choice of material also creates a dialogue with the architecture and effortlessly blends the interior and the exterior … The bricks add colour variety and enrich the sense of time and history of the space.”