Global Retail Alliance
info@gra.world
  • Login
  • Register
  • Newsletter
  • Virtual Library
  • Choose your country
    • Australia
    • Brazil
    • China
    • Poland
    • Latin America
    • Middle East
GRAGRA
  • Home
  • Membership
    • Silver
    • Gold
    • Platinum
  • Event
  • News
  • Retail Tour
    • Our Tours
    • Europe Retail Tour
    • Retail Tour – New York
    • Retail Tour – Düsseldorf
  • Contact
  • Home
  • Membership
    • Silver
    • Gold
    • Platinum
  • Event
  • News
  • Retail Tour
    • Our Tours
    • Europe Retail Tour
    • Retail Tour – New York
    • Retail Tour – Düsseldorf
  • Contact

Retail Design & New Openings

  • Home
  • Retail Design & New Openings
  • Adidas has taken the concept store battle to Stockholm

Adidas has taken the concept store battle to Stockholm

  • Categories Retail Design & New Openings
  • Date December 19, 2016
  • Comments 0 comment

With a URL that doesn’t even include the brand name – 360conceptstore.com – it’s obvious that this is a pretty unique phenomenon. Now apparently, VR-shopping is synonymous with Adidas. 

This initial virtual store is basically a tour of the flagship store in Stockholm filmed with a 360-degree camera. Swedish sports and fitness profiles show the shopper around the premises. Though, this original experience is pretty limited in its interactivity it is an indication of where retail is heading with VR, and where Adidas’ ambitions lie. 

“The introduction of the 360° Concept Store is in line with our ambition to be in the forefront of the digital shopping experience, which we achieve by adding interactive dimensions to the VR-experience. For the obeserver, VR is still to a large extent a passive experience, but by introducing interactive elements that make it possible for the user to be a participant we hope that going forward we’ll be able to erase the line between the digital and physical store experience,” says Johan Mårfelt, Retail Marketing Activations Manager at Adidas.  

So why Stockholm? Adidas has done an extremely good job of building its fashion appeal, and making itself a staple brand for hipsters. For example, the Adidas logo is all over Stockholm’s arguably coolest club, Trädgården:

 The next big trend sweeping the Nordics is the tech and entreprenurship movement. So it makes sense to associate the brand with new technological phenomena such as virtual reality. In line with this, the re-opened flagship store in Stockholm also offers shoppers jerseys printed on-demand with custom text. 

Source Business Insider Norden

  • Share:
gsiino

Previous post

December 19, 2016

Next post

Net-A-Porter, Nordstrom, Barneys top list of luxury retailers
December 19, 2016

You may also like

Senza-titolo-1
The Supermart by ZALORA x adidas opens at Bugis Junction
6 August, 2022
mangoteen
Mango Teen opens new store in Barcelona
27 July, 2022
solana
Crypto project Solana is opening a store in NYC. Take a look inside
27 July, 2022

Leave A Reply Cancel reply

Your email address will not be published. Required fields are marked *

Search News:

News category:

News Archive:

Last News:

Walmart Has a New Idea to Take on Amazon
10Aug2022
The Supermart by ZALORA x adidas opens at Bugis Junction
06Aug2022
Brands are getting creative with being real
02Aug2022
Mango Teen opens new store in Barcelona
27Jul2022
Crypto project Solana is opening a store in NYC. Take a look inside
27Jul2022

Twitter:

GRA_World Follow

An association made up and dedicated to the retail industry world's leading companies. Become a member today!

Gra_World
Retweet on Twitter GRA_World Retweeted
meshaalbomairh Meshaal Bin Omairh @meshaalbomairh ·
19 May

Very happy to announce that I am now a member of the GRA, one of the world’s most important associations for #retail industry leaders.
يسعدني جدًا أن أعلن أنني أصبحت عضوًا في GRA ، وهي واحدة من أهم الجمعيات في العالم لقادة صناعة البيع بالتجزئة: https://twitter.com/Gra_World/status/1526975525411033089

gra_world GRA_World @gra_world ·
20 May

🚀Los invitamos al próximo #webinar #GRA donde un panel de líderes de #Latinoamerica van a compartir tendencias, experiencia y el futuro de #Marketplaces✍🏻: https://bit.ly/3yNggfI

Load More...

© 2022 Global Retail Alliance | info@gra.world | Privacy Policy