Global Retail Alliance
info@gra.world
  • Login
  • Register
  • Newsletter
  • Virtual Library
  • Choose your country
    • Australia
    • Brazil
    • China
    • Poland
    • Latin America
    • Middle East
GRAGRA
  • Home
  • Membership
    • Silver
    • Gold
    • Platinum
  • Event
  • News
  • Retail Tour
    • Our Tours
    • Europe Retail Tour
    • Retail Tour – New York
    • Retail Tour – Düsseldorf
  • Contact
  • Home
  • Membership
    • Silver
    • Gold
    • Platinum
  • Event
  • News
  • Retail Tour
    • Our Tours
    • Europe Retail Tour
    • Retail Tour – New York
    • Retail Tour – Düsseldorf
  • Contact

Retail Design & New Openings

  • Home
  • Retail Design & New Openings
  • A look inside Adidas’ new digitally-enhanced London flagship store

A look inside Adidas’ new digitally-enhanced London flagship store

  • Categories Retail Design & New Openings, Top News
  • Date October 30, 2019
  • Comments 0 comment

Adidas has offered a look inside its brand-new Oxford Street, London flagship store, showcasing the all-new digitally-enhanced retail experience that puts football at its core.

Adidas’ football apparel will be at the front of the new store, welcoming guests alongside an installation made with the latest Messi 15th anniversary boots. Alongside its football boot installation will be other works on each floor, all of which are designed by London artists. One of the most notable installations is a Union Jack made from 1,000 national flags to represent the “city of a thousand nations” and the diversity of staff in-store.

Specific areas have been developed for adidas football, Adidas Originals, YEEZY, Y-3 and Stella McCartney products. Throughout the store, designers have considered sustainability and produced areas that incorporate recycled plastic, foam and textiles where possible.

The store is brought together through its new digitally-enhanced retail capabilities, which merges the adidas app with real-life shopping. There are over 100 digital touchpoints powered by 100% green energy that allows customers to engage with adidas and its new store, with features such as “Bring It to Me” allowing shoppers to geo-locate their place, scan products, check stock, request their size and then purchase on the spot.

adidas makes it simpler to keep track of its highly sought-after drops with an in-store reminder service called the “Hype Wall.” In “The Base,” there will be alternating product experiences, activations and interactive challenges in an immersive LED-clad environment, as well as a MakerLab where customers can customize products.

Rounding out the new features in-store is a bookable Crep Protect sneaker cleaning service, a Running Lab product test experience and interactive changing room mirrors that use RFID technology to recognize products and provide information, allowing shoppers to order different sizes without leaving the changing room.

The adidas Oxford Street flagship opens today and will feature a host of London-exclusive products, such as the recently-announced Dan Freebairn T-shirt capsule collection.

In other news, adidas’ executive Eric Liedtke — who is responsible for its Kanye West and Beyoncé collaborations — will depart from the company.

Source: hypebeast.com

Tag:Adidas, London, new opening, Sportwear

  • Share:
gsiino

Previous post

American Dream mall opens in New Jersey
October 30, 2019

Next post

Amazon pumps in more than $600 million into India units
October 31, 2019

You may also like

IMG_4093
Aldi targets 20 new store locations across the UK
18 June, 2025
lithuania
Retail technology innovation of the week: AI driven age estimation tech goes live at IKI Lithuania stores
13 June, 2025
carrefou oficial
Carrefour first major European grocer to adopt VusionGroup EdgeSense tech, following Walmart roll-out in US
12 June, 2025

Leave A Reply Cancel reply

Your email address will not be published. Required fields are marked *

Search News:

News category:

News Archive:

Last News:

Aldi targets 20 new store locations across the UK
18Jun2025
Retail technology innovation of the week: AI driven age estimation tech goes live at IKI Lithuania stores
13Jun2025
Carrefour first major European grocer to adopt VusionGroup EdgeSense tech, following Walmart roll-out in US
12Jun2025
BAO BAO ISSEY MIYAKE Opens Its First U.S. Flagship Store in Soho, New York
12Jun2025
Kith & Wilson are Coming to London in Boutique Style
12Jun2025

© 2022 Global Retail Alliance | info@gra.world | Privacy Policy